Cannabis Business Essentials Certificate

Cannabis Business Essentials

Your playbook for success in cannabis

$347.00$697.00

Product contents

Content length: 22h 47m

01. The Business Of Cannabis Cultivation
17 Lessons
In this course, you will learn how to become a respected cannabis cultivator. Next, you will cover commercial cultivation operations and scaling your cultivation business, as well as the national and international mindset in cannabis cultivation. Finally, the future of world wide cultivation is also discussed. After completing this course, you will be able to:
Examine the business of cannabis cultivation
Discuss cultivation operations management
Review the national/international mindset in cultivation
Explore the future of world wide cannabis cultivation
Lessons included in this course:
Intro to the Business of Cannabis Cultivation
1m
In this segment, you will learn how to become a respected cannabis cultivator. Next, you will cover commercial cultivation operations and scaling your cultivation business, as well as the national and international mindset in cannabis cultivation. Finally, the future of worldwide cultivation is discussed.
How to Become a Respected Cannabis Cultivator
3m
This video segment explains that in order to become a respected cannabis cultivator, you have to identify whose respect you are seeking. Becoming a cultivator requires responsibilities and one of the first is having your customer respect you.
How Much Capital is Needed Without Federal or Bank Lending?
4m
This video segment talks about the amount of capital needed to set up operations, without federal or bank lending. You will learn that the average cultivation costs for an outdoor operation is approximately $17 per square foot to create, a mixed/light greenhouse costs $50 per square foot to create, and an intensive indoor operation is approximately $75 per square foot to create.
Investment Opportunities
8m
In this video segment, you will learn about where cultivators get their money. This includes: family or friends, who earn the lowest return rate; people who want to be in your business and who would want a higher percentage of revenue; and venture capitalists, who take on the highest level of risk by providing the most capital, while also receiving the largest sums in return.
How to Deal Without Banks
3m
In this video segment, you will learn how to deal without the benefits of banks. This includes making sure you have security for your cash. How is the cash gathered? Where is it stored? Who stores the money?
Cost Benefit Analysis of Indoor vs Outdoor Grows
9m
In this video segment, you will learn about commercial cultivation operations and the cost-benefit analysis of indoor vs outdoor grows. This begins with understanding the cycle and the regulatory fees between different types of grow operations.
Harvesting Operations
6m
This video segment talks about harvesting operations and that post-harvest issues typically cause most crops to lose value. Harvesting and planting are the bookends of cultivation.
Key Employee Roles
8m
In this video segment, you will learn about key employee roles and the need to first determine what you as the cultivator have to do in the operation. A cultivator must know the main functions of the operations, and key employees on the payroll must bring a value that is hard to replace. Finally, employee development is crucial for a cultivation company. This includes key factors such as defining the key employees in the company and treating employees well.
Scaling your Cultivation Business
7m
This video segment talks about scaling your cultivation business, and how difficult scaling can be because you are not sure of the end game. Next, you will learn that there must be strong relationships between the cultivator, accountant, and investors. You must think of scaling your operation in phases: Define a successful objective, and once reached, determine the next objective, and continue to learn where the markets are moving and where the company can be increased in size.
Basic Seed to Sale
9m
This video segment talks about basic seed-to-sale requirements. Tracking systems give us an instant view of what is going on, and tracking can help find problems if any arise during the process. The tracking systems help regulators get their taxes and assures the customer of the product, while always making sure regulators have an honest feel for your company.
Distribution Services
10m
This segment advises you to think about your distribution services early in your cultivation business plan. You will learn that distributors choose the products to distribute, which means it is important for cultivators to work with distributors to make products that are marketable. Also, your product can’t be sold without a distributor, so understanding the marketplace is vital. One of the biggest downfalls for a cultivator is falling in love with a product that can’t be moved.
State and Local Compliance
2m
This segment talks about state and local compliance requirements. It is imperative to understand the various forms of compliance within a state. You need to know what the regulatory bodies are asking and why they are asking those questions, while also making sure you know all the compliance factors where your business resides.
How to Cultivate Outside State Lines
5m
This segment discusses how to cultivate outside state lines, and that each state has its own compliance guidelines to follow. Understand that models from state to state vary based on desires, and a lot of expansive plans outside of state lines end up failing from a lack of focus on the regulatory differences from your current state to a new state. Trusting operators who are your equal is a key to success.
Worldwide Cultivation
9m
This segment talks about the vast differences on products that are regulated and what one can do within the market. Know what value you bring as a cultivator on an international level. Understand how the components of a cultivator’s success can be used in an international scope, but keep in mind that it cannot be done the same way as the states. Finally, know the cultural behavior of each country that your company is dealing with, and build relationships with the government organizations that do the regulation.
Where Do We See Cultivation in 10 Years in the U.S. and Worldwide?
11m
This segment discusses how technology will dictate where we can cultivate in the future. Cannabis will be able to be produced in wider ranges with lower costs, and over time, products will be able to cross borders. The 10-year plan in cannabis is likely to be dramatic, similar to the evolution of the computer. Cultivation will likely look drastically different in 10 years.
How Do You Prepare for Legalization in the United States?
9m
This segment explains that federal legalization will come down to higher regulations of regulatory control. Cultivators will have to learn how to deal with regulations that are already existing, but also know standard practices as we move forward. Regulatory oversights that are adopted will typically trickle down from federal to state to county, so as a cultivator, recognize what you are doing incorrectly so it can be fixed in the future.
The Business of Cannabis Cultivation
55m
This article discusses financing cannabis cultivation, seed-to-sale requirements, distributing your cultivated product, and the future of cannabis cultivation.
02. Cannabis Processing & Manufacturing
8 Lessons
In this course, you will explore manufacturing business segments and where you should play in the value chain. Next, you will cover the foundation of cannabis infused products, as well as key considerations for product development. Finally, you will discuss manufacturing challenges and opportunities in tomorrow’s cannabis industry. After completing this course, you will be able to:
Explore manufacturing business segments in the cannabis industry
Understand the foundation of cannabis infused products
Examine considerations for product development
Identify manufacturing challenges and opportunities
Lessons included in this course:
Intro to Cannabis Processing & Manufacturing
1m
In this segment, you will explore manufacturing business segments and where you should play in the value chain. Next, you will cover the foundation of cannabis-infused products, as well as key considerations for product development. Finally, you will discuss manufacturing challenges and opportunities in tomorrow’s cannabis industry.
Why Manufacturing? - The Long-Term Viability of Extraction and Infused Products
1m
This segment discusses Why Manufacturing? and the long-term viability of extraction and infused products, as well as the myriad options available in manufacturing, resistance to commoditization, and having reasonable CAPEX requirements. The scalability of your manufacturing business is also discussed.
Overview of Manufacturing Business Segments – Where Should You Play in the Value Chain?
2m
This segment provides an overview of manufacturing business segments and where should you play in the value chain.
Cannabis Oil & Extracts – The Foundation of Infused Products
2m
This segment talks about the foundation of infused products.
Considerations for Product Development
2m
This segment discusses considerations for product development.
Manufacturing Challenges
3m
This segment talks about manufacturing challenges.
Opportunities in Tomorrow’s Manufacturing Sector
3m
This segment discusses opportunities in tomorrow's manufacturing sector.
The Business of Cannabis Processing and Manufacturing
50m
This article discusses a variety of topics related to cannabis processing and manufacturing. It covers cultivation, extraction, analytics, and biochemistry. It also delves into the future of manufacturing, from large-scale operations to infused cannabis products.
03. Cannabis Lab Testing & Analytics
9 Lessons
In this course, you will learn about the business of starting a cannabis testing laboratory. Next, you will cover building out your lab, as well as securing the facility and the specialized instrumentation required to perform cannabis testing. Finally, seeking qualified personnel to manage the scientific and business operations of your lab is also discussed. After completing this course, you will be able to:
Explore the business of building a cannabis testing lab
Discuss lab setup and facility costs
Examine specialized instrumentation and equipment
Identify key personnel to operate a successful lab
Lessons included in this course:
Intro to Cannabis Lab Testing and Analytics
1m
In this video segment, Josh Wurzer gives an introduction to cannabis lab Testing and analytics. Josh helped found SC Labs in 2010 and has been testing cannabis since 2009. Most notably, Josh was the first lab director of the first cannabis testing lab.
What is Your Motivation
2m
In this video segment, Josh Wurzer explains the two groups that look to get into the lab space. One is an existing lab that wants to get into cannabis. The second is an investor who is interested in the lab space but is not technically trained. There are also three essentials to opening a lab: a facility, special analytical instrumentation, and personnel.
What is Your Motivation - New Operator
1m
In this video segment, Josh Wurzer talks about the motivation of a new operator opening a lab. If you don't have a technical background, you need to find someone who does. It is vital to know the laws and regulations that might affect your lab. The goal should also be to become accredited by an independent body.
What is Your Motivation - Experienced Operator
2m
In this video segment, Josh Wurzer dives into the motivation of an experienced operator opening a lab. First ask yourself how opening a lab might affect your current business. Look at the costs involved with opening the lab. Also, know the volatile nature of the cannabis industry.
Building Out Your Lab
2m
In this video segment, Josh Wurzer breaks down building out your lab. There are three big operational needs: personnel, equipment, and facilities. Always plan the buildout with the final workflow in consideration. At the very least you will want to perform the tests required by your local jurisdiction.
Setup and Buildout: Instrumentation and Equipment
5m
In this video segment, Josh Wurzer talks about instrumentation with setup and buildout. Have a sample list of equipment to prepare the sample for testing in the instrumentation. The first sample that is tested will be weighed so the proper measuring is known.
Lab Setup and Buildout: Personnel
4m
In this video segment, Josh Wurzer hits on the personnel needed for lab setup and build out. Lab technicians generally have a four-year degree in chemistry, biology, or related disciplines with one or more years of experience. An analyst helps interpret the data so it can be be converted into usable numbers for clients. There also needs to be a quality control department.
The Lab Basics
5m
In this video segment, Josh Wurzer talks about lab basics. When starting a lab, you need a facility and the equipment for your lab. You also need to hire a staff of four to five people.
The Business of Cannabis Lab Testing and Analytics
45m
This article discusses the testing that manufactured cannabis products must undergo to ensure safetly in the marketplace. It also covers equipment and technologies used in testing cannabis, as well as personnel requirements.
04. Distribution In The Cannabis Business
14 Lessons
In this course, you will learn about the evolution of distribution in the cannabis industry. Next, you will cover the positioning of your distribution business in the supply chain, as well as branding and marketing schemes for a cannabis distribution company. Finally, you will discuss expansion and scale opportunities to operate a successful distribution company in the cannabis industry. After completing this course, you will be able to:
Explore the evolution of distribution sector in the cannabis industry
Examine branding and marketing schemes in cannabis distribution
Identify expansion and scale opportunities in
Discuss the future of distribution in the cannabis industry
Lessons included in this course:
Intro to The Business of Cannabis Distribution
2m
In this video segment, Avis Bulbulyan introduces himself and provides an overview of his credentials in the cannabis industry.
Evolution of the Distribution Sector of the Cannabis Industry
2m
In this video segment, Avis Bulbulyan discusses the history of cannabis distribution. Cannabis Distribution was not a recognized category in California until 2016, which meant sellers had to contact individual cultivators, manufacturers or dispensaries to procure product. Distribution in California now includes aspects of compliance along with support for the supply chain.
Distribution in the Cannabis Supply Chain
8m
In this video segment, Avis Bulbulyan discusses topics you need to consider if you are interested in setting up a distribution company in the cannabis industry. Because of differing state laws, it is important to understand the regulations and compliance standards in the states you want to serve. It is also vital to understand the problems that both cultivators and retailers face in their business segments.
Core Functions of a Distributor and Distribution Business Models
10m
In this video segment, Avis Bulbulyan discusses the core functions of a distributor and different distribution models you can adopt when setting up a new business. Your business model must meet a need, and that need should be identified before procuring a license. Three possible models are fulfillment, platform and logistics. Another model is as an independent third-party distributor, who handles marketing, distributing, compliance, tax collection, and lab testing.
Distribution Services
5m
In this video segment, Avis Bulbulyan discusses distribution services. The more market information a distributor can provide to their cultivators and manufacturers, the more success those customers can achieve, and the more successful the distributor can be. Great distributors provide marketing and branding services, packaging help, and labeling assistance for their cultivators and manufacturers.
Distribution Business Management
23m
In this video segment, Avis Bulbulyan discusses managing a distribution business. He explains ways to source products, through networking, marketplace knowledge, and relationship management. He also covers the importance of employee training, inventory management, logistics management and customer service.
Branding
3m
In this video segment, Avis Bulbulyan discusses the importance of focusing on the supply chain when defining your brand.
Marketing
7m
In this video segment, Avis Bulbulyan shares strategies for marketing your business and services by defining your brand and building a reputation based on relationships. Learn how to use marketing restriction to your advantage as a distributor to grow business.
Working with Brand and Product Partners
5m
In this video segment, Avis Bulbulyan explains how to leverage your data and customer feedback as a service you provide to your brand and product partners to improve their business. Discover that when you provide a service of feedback collection, you become a trusted partner.
Licensing and Permitting Needs
11m
In this video segment, Avis Bulbulyan discusses common pitfalls that can occur when securing licenses and permits. Learn how to navigate markets that do not have specific distribution licenses, total costs for an average distribution applicant, how to leverage land use driven licenses, and advice with states that have legalized cannabis but do not yet have an established industry.
Expansion and Scale Opportunities
11m
In this video segment, Avis Bulbulyan discusses different options for expanding your business. Learn the difference between local and multi-state options as well as differences between the scaling strategies of acquisition and joint venture. Bulbulyan explains the mouse trap theory and factors to be aware of such as out-of-state residency requirements.
Funding Considerations
10m
In this video segment, Avis Bulbulyan helps you define what you are trying to fund by narrowing in on factors such as risk tolerance, size ambitions, distribution geography, and speed of service. Learn to understand the main questions that will be asked of you such as regulatory, real estate needs, and compliance considerations, and your anticipated capital expenses.
Future of Distribution
8m
In this video segment, Avis Bulbulyan discusses how to ensure your company is always in demand by understanding the future developments in interstate commerce allowances, preparing for federal reform, and applying traditional business models to your cannabis company.
The Business of Cannabis Distribution
40m
This article provides guidance on different aspects of becoming a cannabis distributor. It covers licensing, fees, transportation, packaging, and labeling. It also touches on owning the distribution pipeline and real world success.
05. Retail
7 Lessons
In this course, you will learn about basic retail operations in the cannabis industry. Next, you will cover compliance guidelines, as well as setting up the front line to launch your cannabis retail operation. Finally, you will explore a bonus course on budtender training. After completing this course, you will be able to:
Examine retail operations in the cannabis industry
Discuss compliance standards for a successful cannabis retail operation
Identify key steps to set up your retail front
Explore crash course in cannabis budtender training
Lessons included in this course:
Intro to The Cannabis Retail Guide
1m
In this video, expert Taylor Padilla introduces herself and provides an overview of her experience in the cannabis industry.
Traditional vs. Cannabis Retail
2m
In this video, Taylor Padilla goes over the age restrictions and ID requirements for buying marijuana in California, as well as the purchase limits for flower and concentrates. She explains the important role budtenders play in helping both recreational users and medical marijuana customers select products. She also discusses the need for good cash management in your dispensary.
Basic Cannabis Retail Operations
1m
In this video, Taylor Padilla gives recommendations to help your dispensary succeed. She covers what to look for in a good cannabis vendor and the importance of taking inventory. She then discusses marketing the dispensary and creating a loyalty program.
Compliance and Locations
2m
In this video, Taylor Padilla goes over compliance requirements, such as track and trace and sales reports. She discusses customer purchase limits, both for recreational and medical customers, and she covers packaging, labeling, and taxes.
How to Set Up Your Retail Space
1m
In this video, Taylor Padilla advises you on what needs to be done to set up a dispensary. These actions include understanding state cannabis laws and state restrictions, checking for cannabis license availability, obtaining a retailer's license, and securing funding.
Budtending Crash Course
3m
This segment is a crash course on what you need to know to be a good budtender. Taylor Padilla discusses the types of cannabis details a budtender should know, such as the effects and benefits of terpenes and individual cannabinoids. Budtenders who understand their products can provide the best customer service for anyone coming into the dispensary.
The Business of Cannabis Retail
50m
This article covers a wide range of topics that are crucial to success in the cannabis retail business. It discusses the impact supply and demand can have on product pricing, the need to have a license and how to stay compliant after you have obtained a license, and the importance of educated budtenders.
06. Industrial Hemp
23 Lessons
In this course, you will learn about the botany, agronomy, and end-use potential of industrial hemp. Next, you will cover the benefits of industrial hemp for food, fiber, and CBD (cannabidiol) production, as well as discuss how hemp farmers and producers navigate legalization of the hemp industry. Finally, the future of industrial hemp is also discussed. After completing this course, you will be able to:
Discuss the 2018 Farm Bill
Examine the benefits of industrial hemp
Discuss hemp farmers and producers
Explore the future of industrial hemp
Lessons included in this course:
Intro to the Business of Industrial Hemp
1m
This video introduces students to the business side of cannabis and industrial hemp. A successful hemp business, Evo Hemp, is also discussed.
The 2018 Farm Bill: What Did It Do for Industrial Hemp?
2m
This video discusses the 2018 Farm Bill and provides insight into how it impacted the industrial hemp industry. This Farm Bill redefined “hemp” as cannabis that contains less than 0.3% THC. This video also provides a detailed history of hemp and its legality in the US.
The 2018 Farm Bill: What Did It Do for Industrial Hemp? Part 2
1m
This video discusses the 2018 Farm Bill and how its implementation allows hemp to be moved across state lines. This video also discusses why this inclusion completely changed the industrial hemp industry.
The 2018 Farm Bill: What Restrictions Were Put on Hemp?
2m
This segment highlights the restrictions that were put on hemp through the 2018 Farm Bill. Just a few of these restrictions include a threshold of 0.3% THC, and the option of state-wide hemp farming bans.
The 2018 Farm Bill: What Does the Market Currently Look Like?
1m
This segment provides insight on what the industrial hemp market currently looks like. In 2019, the global market for industrial hemp reached $4.6 billion. This video also discusses a wide variety of popular hemp products.
Hemp Seeds-Protein
2m
Within this video, Ari Sherman discusses the unique properties and benefits of hemp seeds. Hemp seeds are a complete protein that offers all nine essential amino acids. In addition, they offer unique medical and health benefits to consumers.
Hemp Seeds-Nutrient Dense
1m
Within this video, Ari Sherman discusses the nutrient dense properties of hemp seeds. Hemp seeds are one of the most nutrient dense foods on the planet and contain large amounts of fiber, minerals, and antioxidants.
Hemp Seeds-Omega Fats
1m
In this section, Ari Sherman discusses the omega fats contained within hemp seeds. Hemp seeds are one of the best sources of healthy fatty acids because they offer a unique balance of omega-3 and omega-6 fatty acids.
Hemp Fiber
1m
In this section, Ari Sherman discusses hemp fiber. Hemp fiber is one of the oldest fibers in the world and is UV resistant, which makes it last longer and protects the wearer from ultraviolet radiation.
Hemp Fiber-Mold Resistant
1m
Another unique benefit to hemp fiber is that it is mold resistant. This resistance comes from the hydrophobic fibers, which repel water. In addition, the fibers are spun in a unique way so water molecules cannot soak through.
Hemp Fiber-Strong
1m
Hemp provides an incredibly strong fiber because it’s made up of bast fibers. These fibers can be used in various applications, such as door panels. In addition, this video provides real world examples that showcase the strength of hemp fiber.
Hemp Resin-Cannabinoids
2m
Hemp resin comes from the hemp plant and contains thousands of beneficial compounds. There are more than 100 known cannabinoids found in hemp resin, such as CBD, CBN, and CBG.
Terpenes
1m
Terpenes are the second-most-common compound found in hemp resin. A few types of terpenes include myrcene, linalool, A-pinene, and limonene, all of which offer a variety of therapeutic and synergistic effects in the consumer.
Hemp Farmers and Producers: Higher Income
1m
Within this video, Ari Sherman discusses the higher income that is available to hemp farmers. Industrial hemp farmers can earn four times more than those growing traditional crops like corn, wheat, and soy. This increase is due to the variety of products that can be made from a single hemp plant.
Hemp Farmers and Producers: More Sustainable
1m
Hemp is one of the most sustainable plants on the planet, as it requires far less water and pesticides than other crops. It’s also incredibly hardy and doesn’t require chemical fertilizers.
Hemp Farmers and Producers: More Jobs
1m
There are thousands of products that can be made from industrial hemp, which offers an amazing opportunity for famers, producers, and manufacturers. Just a few products that can be made from hemp include building materials, food, clothing, and medicine.
The Future of Industrial Hemp: Hemp Products
3m
This video discusses the future of industrial hemp and new products. Just a few hemp products that are currently under development include sustainable building materials, energy sources, and unique cannabinoid blends.
The Future of Industrial Hemp: Hemp Legislation
1m
This segment discusses future legislation that will affect industrial hemp. It’s expected that the US will soon have a legal, nationwide hemp farming program. This would allow farmers to have greater access to genetics and crop insurance.
The Future of Industrial Hemp: Hemp Farming
1m
This video discusses what the future could bring to hemp farming. Currently hemp farming requires a lot of tough, manual labor. However, many companies have begun to develop technology that would help with cultivation, manufacturing, and extraction.
The Future of Industrial Hemp: Market Size
1m
This video discusses the increasing market size of industrial hemp. This growth is due to the wide range of applications, such as building materials, medicine, food, and fiber products.
The Future of Industrial Hemp: Industrial Hemp in Corporate America
2m
Industrial hemp has begun to slowly infiltrate corporate America through start-up companies and brands. These smaller products have piqued the interest of larger companies and corporations who are looking to engage with the industrial hemp industry.
Summary
1m
In the final segment of this course, Ari Sherman reviews the major points that were covered regarding industrial hemp.
The Business of Industrial Hemp
1h 20m
This article offers a comprehensive overview of industrial hemp, including its history within the US, related legislation, and contemporary uses. It also provides details on the different aspects and uses of hemp, including seeds, fibers, building materials, and fuel.
07. Securing Real Estate For Your Cannabis Business
10 Lessons
This course will provide you with an analytic framework for thinking about the cannabis real estate market. You will learn about segmentation within the cannabis real estate market. Next, you will cover regulatory compliance schemes, as well as discuss the cannabis supply chain. Finally, you will explore cannabis real estate agreements and the best way to segment into the hemp industry. After completing this course, you will be able to:
Discuss segmentation within the cannabis real estate market
Explore regulatory requirements and the cannabis supply chain
Examine real estate agreements in the cannabis industry
Discuss segmentation of the industrial hemp market
Lessons included in this course:
Intro to Securing Real Estate for Your Cannabis Business
2m
This video provides background on the facilitator for this course, Adam Foster. Each cannabis real estate deal is unique. When looking for real estate, it is wise to have a group of advisors in the cannabis business as well as an expert who is familiar with the location you are seeking.
Segmenting the Cannabis Real Estate Market
5m
This course reviews the types of cannabis plants, discussing specifically those that are considered federally illegal. The course reviews the definition of hemp, and explains why it is legal, and discusses the negative connotations associated with the word marijuana. The video also discusses the pros and cons of seeking real estate to work with hemp vs seeking real estate to work with federally illegal cannabis.
Regulations
6m
This video discusses federal and local laws. Federal laws tell you what you can and cannot do, while local laws tell you where you can and cannot set up shop.
Supply Chain
4m
This video reviews the cannabis supply chain and the regulations and requirements of each part of the chain. It specifically details the requirements for a cultivation and extraction facility, including size, layout, electric, fire codes, ADA upgrades, transportation, and security.
Rent vs. Purchase
2m
This video reviews the pros and cons of both buying or leasing a property. Time, money, and market fluctuations can help determine whether or not you should rent or purchase a facility.
Leasing
2m
This video discusses tradeoffs that occur between landlord and tenant when negotiating a cannabis lease. Both parties want security and assurances against an unpredictable market.
Financing
1m
This video discusses the importance of financing. The key to success is to apply for more than you need, however this can be complicated. Banks generally do not take risks in cannabis businesses.
Hemp Considerations
3m
This video reviews how to classify the different parts of hemp.
Lightning Round and Summary
6m
This video gives a summary of leasing and purchasing within the cannabis industry.
Securing Real Estate for Your Cannabis Business
55m
This article discusses the real estate industry and how cannabis businesses can approach renting, leasing or buying property.
08. Licensing In The Cannabis Industry
20 Lessons
In this course, you will learn about obtaining licensing in the cannabis industry. Next, you will cover the main license types for a cannabis business, as well as the different types of cannabis license programs. Finally, how to be successful in winning a competition license for your cannabis business is also discussed. After completing this course, you will be able to:
Explore the evolution of licensing in the cannabis industry
Identify the main license types for a cannabis business
Examine different types of cannabis licensing programs
Discuss the pillars of success in obtaining a cannabis license
Lessons included in this course:
Intro to Obtaining Licensing in the Cannabis Industry
1m
This video gives an introduction to the expert, Jay Czarkowski, and discusses his background and accomplishments.
Background on the Evolution of Licensing
2m
This video gives an overview and history on licensing. Cannabis licensing has been around for the last 10 years. Pioneers begin with the first business, establishing local acceptance, showing transparency, and gaining trust from local officials.
Why Do You Need a Cannabis License?
1m
This video reviews the importance of having license. It emphasizes that a license is a state requirement as well as a local requirement. The license also protects patients and consumers from unlicensed operators. Finally, having a licensed allows you to become a part of the business ecosystem and legalizes your business.
Types of Licenses
3m
This video discusses the three main types of licenses needed to get into the industry: cultivation, processing/manufacturing, and dispensary.
More Types of Licenses
2m
This video discusses the other types of licenses that you can acquire in the cannabis industry outside of the main three. These include home delivery, testing, transportation, consumption lounge and a microbusiness license.
How License Programs Differ from State to State
2m
This video reviews the types of license programs and how they differ from state to state. Each state has its own domain and set of rules. The licensing schemes may also differ from state to state.
State vs. Local Approval
1m
This video discusses the instances in which state and local licensing programs must co-exist.
Medical vs. Adult Use
1m
This video reviews the differences between adult use and medical use licenses. Medical licenses focus on education and medication for sick patients while adult use licenses are more focused on economic impact, requirements, and social justice.
Vertical vs. Horizontal Licensing
2m
This video discusses a vertical license, which is a signal license that allows you to do a variety of things that require businesses to be experts at everything. Horizontal licenses allow for people to specialize.
The Application Process
1m
This video discusses the application process and the timing on getting certain licenses. This process and its timing can vary from state to state.
Buying a License
1m
This video discusses an alternative to competing for licenses. You can buy and sell licenses as a way to get into the industry. They can sell anywhere from $200,000 to $53 million.
Competition for Licenses
1m
This video discusses the competition surrounding getting licenses in the cannabis industry. Some states issue a limited number of licenses and these states licenses become merit based.
How to Win a Competitive License-5 Pillars: Process
2m
This video discusses how you can win a competitive license that depends on your process as well as your SOP and regulations.
Social Equity
1m
This video discusses social equity and that most people coming into this industry are well-off. It focuses on programs to help those who have been impacted negatively based on the war on drugs.
How to Win a Competitive License: 5 Pillars: People
3m
This video discusses building an experienced competitive team, and how the people can ultimately win you a competitive license.
License Award
3m
This video discusses what to do after you have been awarded a license. This step includes financing, construction, compliance, and software.
How to Win a Competitive License: 5 Pillars: Facility
2m
This video discusses the facility or real estate for you cannabis business. The location matters when it comes to winning a competitive license.
How to Win a Competitive License: 5 Pillars: Local Support
1m
The video discusses the importance of local support as it can make or break your cannabis base industry.
How to Win a Competitive License: 5 Pillars: Finance
3m
The video discusses capital and financing for the business. It costs a minimum of $40,000 to acquire a license, with no guarantee of obtaining one. The video also discusses other capital costs that you may face.
How to Obtain Your License in Cannabis
55m
This article discusses how to obtain a license within the cannabis industry. It reviews the types of licenses, the requirements, how to maintain a license, and the application process. The article also provides professional advice.
09. Regulatory Compliance
18 Lessons
In this course, you will learn about regulatory compliance and licensing requirements in the cannabis industry. Next, you will understand the licensing application process, as well as determining the appropriate license types to operate a compliant cannabis business. Finally, you will discuss operating standards for different cannabis business types and markets. After completing this course, you will be able to:
Explore regulatory compliance schemes
Examine the cannabis licensing application process
Determine appropriate license types to operate a cannabis business
Discuss standard operating standards in the cannabis industry
Lessons included in this course:
Intro to Regulatory Compliance in the Cannabis Industry
1m
This video gives an introduction to Garrett Graff, Esq. and discusses the expert's background and accomplishments
Licensing Application Process
10m
This video helps you determine the corporate formation structure that best suits your business and how that decision can affect the way the company secures funding. Learn the differences between sole proprietor, partnership, and LLC. You will learn important facts about state licensing processes and the requirements for a successful application.
Complying with Licensing Requirements
15m
This video guides you through determining the license process in your jurisdiction. Learn the differences between single, dual, merit-based, and check-the-box licensing models. Better understand how to navigate state residency, citizenship, investment visa, and social equity requirements.
Obtaining Insurance
3m
This video discusses the importance of obtaining insurance for your company, including title, workers' compensation, and product liability.
Determining Appropriate License Type
6m
This video discusses the differences between licenses including retail, medical, cultivation, manufacturing, and testing facilities.
Operating Standards
3m
This video discusses what it looks like to operate a business with regulatory compliance standards to protect quality and safety.
Labeling Requirements
8m
This video discusses outer and inner packaging standards and how to mitigate risk to children.
Advertising Requirements
5m
This video discusses how to determine legal advertising mediums for cannabis and what types of images are prohibited in your ad campaigns.
Safety Requirements
3m
This video discusses the importance of safety not only for customers but employees. Learn what rules are similar to conventional businesses and which are unique to cannabis businesses.
Transportation Requirements
2m
This video discusses what to be aware of when establishing a B2B or B2C transportation system such as vehicle types, security, vehicle operators, and distribution facility requirements.
Sampling and Testing Requirements
4m
This video discusses the requirements for cannabis products to ensure safety and quality through sampling and testing.
Disposal Requirements
3m
This video discusses the best practices to ensure your plant waste is not considered hazardous.
Maintaining Business Records
3m
This video discusses the types of records a business needs to maintain and how "adverse events" are recorded.
Inventory Tracking
2m
This video discusses the importance of seed-to-sale inventory tracking as well as the importance of honoring B2B agreements and understanding the terms of those agreements.
Standard Legal Compliance
3m
This video discusses the importance of maintaining ongoing regulatory compliance and the risks of falling out of compliance.
Industry Employee Qualifications
5m
This video discusses the areas that regulators track when you are hiring an employee, such as age, residency status, ownership status, job role, and ability to pass a background check.
Regulatory Compliance - Conclusion
3m
This video summarizes the Regulatory Compliance in the Cannabis Industry course.
Regulatory Compliance in the Cannabis Industry
55m
This article covers the legal history of marijuana from the 1937 Marihuana Tax Act through California's cannabis legalization in 2012. It discusses the application process for licenses, what is required to maintain a license, and how to ensure the entire supply chain remains compliant. It also discusses point of sale requirements, advertising restrictions, and labeling requirements.
10. Marketing In The Cannabis Industry
20 Lessons
In this course, you will learn about the marketing side of the cannabis business to build name recognition. Next, you will identify specific marketing strategies, as well as building your cannabis brand. Finally, you will explore cannabis advertising to bridge the gap between cannabis and mainstream. After completing this course, you will be able to:
Explore foundation of cannabis marketing
Learn how to build your cannabis brand
Examine marketing strategies
Discuss cannabis advertising in the cannabis industry
Lessons included in this course:
Intro to Marketing in the Cannabis Industry
1m
Within this video Jared Mirsky, CEO and Founder of Wick & Mortar, provides an introduction on how to run successful marketing campaigns in the cannabis industry.
The Branding Process: Building an Identity - Creative Brief and Brand Directional Moodboard Process
4m
Within this video, Jared Mirsky describes the importance of the branding process, creative briefs, and directional moodboards. These tools will help new business owners when creating their image and defining company goal.
The Branding Process: Building an Identity - Logo Design
2m
Before designing your logo or selecting a color palette for your business, it’s important to do your research. In this video, Jared Mirsky discusses the importance of building your brand identity and ensuring it stands out from the competition.
The Branding Process: Building an Identity - Naming Process
3m
This video discusses the process of selecting a unique and relevant name for your cannabis business. In addition, Jared Mirsky discusses common mistakes that business owners should watch out for when selecting a name.
The Branding Process: Building an Identity - Brand Strategy
4m
This video discusses brand strategy and how it can reach over multiple platforms. In addition, Jared Mirsky describes every step of the branding process, including developing the brand story, mission statement, and tone of voice.
The Branding Process: Building an Identity - Stationery
2m
This video discusses the concept of stationery, letterheads, templates, business cards, and more. It also discusses how to ensure your networking materials help you stand out from the crowd.
The Branding Process: Building an Identity - Cost
1m
How much does it cost to build a branding strategy? Building a solid brand identity can, unfortunately, cost a lot of time and money.
The Branding Process: Developing Packaging
3m
Developing packaging is an important part of building your company's brand. Within this segment, expert Jared Mirsky discusses packaging for vertically integrated companies, developing a packaging strategy, and creating a brand with longevity.
The Branding Process: Packaging Strategy
3m
This video provides real world examples of packaging strategies and discusses how they can be applied to the cannabis industry.
The Branding Process: Packaging Design and Sourcing
3m
After solidifying your package identity, you’re ready to move on to designing and sourcing your packaging. Within this segment, Jared Mirsky discusses how to source your packaging from local or international companies.
The Branding Process: Building a Website
4m
Within this video, Jared Mirsky provides tips and tricks on building a website for your company. In addition, he discusses the importance of having website assets such as photography, copy, branding materials, and other aspects of visual language.
The Branding Process: Building a Website - Tips and Tricks
2m
This segment provides helpful tips and tricks when designing your company's website. Jared Mirsky also discusses how strains and product types can be organized with user experience in mind.
The Branding Process: Importance of Photography
3m
Within this video, Jared Mirsky discusses the importance of photography and how to tell the visual story of your brand. In addition, he discusses how photography can influence multiple areas of the business such as sales, website, social media, and advertising.
The Branding Process: Creating Marketing Collateral
2m
Within this segment, Jared Mirsky discusses the process of creating marketing collateral for your business. This is a foundational part of building a brand as a whole and will rely heavily on your branding strategy.
Marketing Strategies: Public Relations
5m
Within this video, Jared Mirsky provides advice and recommendations in regards to public relations, working with PR firms, and more. He also discusses how working with a trained PR team can benefit cannabis businesses.
Marketing Strategies: Social Media
9m
Jared Mirsky discusses how cannabis businesses can incorporate social media marketing in their brand strategy. He also discusses how to engage consumers through social platforms.
Marketing Strategies: Digital Marketing
3m
Within this video, Jared Mirsky discusses digital marketing strategies for cannabis brands. A large component of digital marketing strategies is how your company provides value to the consumer.
Marketing Strategies: Experiential Marketing
5m
Within this video, subject expert Jared Mirsky discusses the benefits of experiential marketing within the cannabis industry. He also provides real world examples of how your brand can gain more consumers through experiential marketing.
Marketing Strategies: Cannabis & CBD
3m
In this video, subject expert Jared Mirsky discusses advertising regulations that plague cannabis and CBD products. He provides several real world examples of appropriate cannabis-related ads.
Marketing in the Cannabis Industry
50m
This article discusses how to successfully and legally market products within the cannabis industry. In addition, it discusses value creation, packaging, determining price, and advertising restrictions.
11. Sales In The Cannabis Industry
9 Lessons
In this course, you will learn about being successful and efficient with cannabis sales by knowing and understanding your target market. Next, you will cover the steps to build trust a long term client relationship, as well as taking the appropriate steps to properly onboard a new vendor account. Finally, tips and tricks for growing a successful cannabis business are also discussed. After completing this course, you will be able to:
Identify your target sales market
Discuss building a successful client relationship
Explore onboarding a new vendor account
Identify cannabis sales tips and tricks
Lessons included in this course:
Intro to Sales in the Cannabis Industry
1m
In this video segment, Bethany Stiles gives an introduction to sales in the cannabis industry. Bethany has worked for years in the cannabis industry building brands. She currently works for Stiles Consulting and CannaBrands.
Know Your Target Sales Market
3m
In this video segment, Bethany Stiles tells you how to know your target sales market, which is the group of people that will buy what you are selling. It is vital to understand your target market. The key areas to dive into include geographic location and consumer demographics. Always remember not to waste time on consumers not likely to purchase.
How to Get to the Buyer or Clientele
3m
In this video segment, Bethany Stiles explains how to get buyers or clientele. When attempting to get a buyer, getting in front of the right person could be complicated. There are also steps to improve efficiency to find buyers: look up all employees on social media, business titles are not always a good depiction of an individual's role, and build a relationship with all the frontline employees at the company. To succeed in sales, you always must expand your network.
Product and Industry Knowledge
3m
In this video segment, Bethany Stiles covers product and industry knowledge for cannabis sales. If selling a product or solution, you must know how the product works, understand the marketing plan, and have a grasp of the goals/visions of the founders of the company. For cannabis products the following should be known: where the cannabis is grown, the cultivation method, and the manufacturing process.
Onboarding an Account
2m
In this video segment, Bethany Stiles breaks down onboarding a sales account. To properly activate an account do the following: have the mindset of a partner, make sure all employees are trained if your company is selling cannabis, make sure there is training for selling a service or solution.
Sales: Tips and Tricks
2m
In this video segment, Bethany Stiles gives some sales tips and tricks for success. Always remember to follow up with clients. Make sure to be adaptable. Don't get discouraged, be persistent, and get creative. Be confident in yourself, not arrogant, and know what you are talking about.
Best Communication Practices
3m
In this video segment, Bethany Stiles touches on best communication practices. Lean language is important internally and externally: get straight to the point. In order to have effective communication, build a relationship with your clients and create a human side. Communication inside your marketing department is vital.
Why Cannabis Sales are Different Than Other Industries
4m
In this video segment, Bethany Stiles talks about why cannabis sales are different from other industries. Cannabis selling is very labor intensive, not your typical '9 to 5' job. There is no lead list in the cannabis industry and sales prospects are constantly changing.
Sales in the Cannabis Industry
40m
This article explains what it takes to be a salesperson in the cannabis industry. You must understand what you are selling and be able to speak knowledgably about the business's product lines. The article also talks about sales tools, and cannabis products and branding.
12. Accounting Principles In The Cannabis Industry
10 Lessons
This course will provide you with an analytic framework for thinking about accounting and finance solutions in the cannabis industry. Next, you will learn about federal regulations, as well as discuss the potential impact of this thing called 280E in the cannabis business. Finally, cash flow budgeting and forecasting in the cannabis industry is also discussed. After completing this course, you will be able to:
Identify principles of accounting in the cannabis business
Discuss federal regulations in the cannabis industry
Explore cash flow management and budgeting
Examine cash flow forecasting
Lessons included in this course:
Intro to Accounting Principles in the Cannabis Industry
1m
This video introduces expert Simone Cimiluca-Radzins, a CPA, and discusses her background and accomplishments.
The Basics
6m
In this video, Simone Cimiluca-Radzins lays the groundwork for how to become one of the 20 percent of businesses that succeeds in their first five years. She stresses that accounting is a fiduciary duty not only to the state, but to your cannabis regulatory body, local licensing, and even to yourself.
The Cannabis Industry from a CPA's Standpoint
4m
Simone Cimiluca-Radzins talks about the risks for CPAs who are considering working in the cannabis industry and the rewards that come with that decision. The cannabis industry is still illegal at the federal level but is an exciting arena because it is brand new.
This Thing Called 280E
8m
This video defines Section 280E of the Internal Revenue Code, which forbids businesses from deducting otherwise ordinary business expenses from gross income associated with the “trafficking” of Schedule I or II substances, as defined by the Controlled Substances Act. Simone Cimiluca-Radzins also discusses a court case that followed 280E's creation and how that case allows cannabis businesses to deduct Cost of Goods Sold.
280E: Knowing Inventory is Required
9m
This video defines inventory for different segments of the supply chain, from cultivator to manufacturer to retailer. Simone Cimiluca-Radzins then explains how a CPA can help businesses in the cannabis supply chain determine what can be written off on taxes using inventory measures and cost of good sold.
Cash Flow Management
12m
This video provides tactics to become confident and in control when running your all-cash operation. Learn about setting a budget, best accounting practices, and securing your cash function.
Budgeting
7m
In this video, Simone Cimiluca-Radzins guides you through the creation of a first-year budget plan. Learn how to set realistic goals for sales, operating expenses, and compensation to ensure you have a long enough runway while growing the business.
Teaching Point - Cash Flow Forecasting
3m
This video discusses the three factors crucial to properly forecasting your cash flow: choosing the most appropriate accounting system, focusing on internal controls, and setting realistic KPIs.
The Future of Accounting in the Cannabis Industry
1m
Simone Cimiluca-Radzins predicts future changes in banking, insurance, and tax laws and how they will affect the cannabis-centric accounting industry.
Accounting Principles in the Cannabis Industry
50m
This article covers accounting principles in the cannabis industry. It explains Section 280E of the Internal Revenue Code, which restricts what can be deducted on a cannabis company's federal taxes. The article also covers options to secure funding, cash flow management, and budgeting.
13. Human Resources In The Cannabis Workforce
19 Lessons
In this course, you will learn about defining your hiring brand, and effectively onboarding new employees to optimize the employee lifecycle workflow. Next, you will cover the importance of employee engagement and retention strategies, as well as building an inclusive workplace. Finally, the future of human resources in the cannabis industry is also discussed. After completing this course, you will be able to:
Identify human resource best hiring practices
Explore employee engagement and retention
Understand the employee lifecycle workflow
Discuss the future of human resources in the cannabis industry
Lessons included in this course:
Intro to Human Resources and the Cannabis Workforce
1m
This video introduces the course's expert, Keegan Peterson, and discusses the his company, Wurk.
Introduction to Human Resources
1m
In this video, you will learn the importance of hiring a good workforce and creating the human resources function at your company.
Building your Hiring Brand
3m
In this video, you will learn the importance of understanding your company's values and characteristics before hiring new employees. You want to ensure the people you hire are in alignment with what is important to the company.
Define the Role and Figure Out Who You Need to Hire
3m
In this video, you will learn how to determine the specific skillsets needed for each role. Think about your customer and build the role around the customer's needs, whether that customer is internal or external to your organization.
Once You’ve Landed a Pool of Candidates to Interview
1m
In this video, you will learn how to build a process that provides a positive experience for the candidates who are interviewing, as well as ensure your company can determine if the candidates are a good fit for the organization.
Following the Interview Process
2m
In this video, you will learn how to evaluate the candidates your team interviewed. It is important that your team works in a collaborative way to determine which candidates are good fits for the organization. It is also important to communicate with the candidates as the process moves along.
Following the Importance of Onboarding
1m
In this video, you will learn how to build a strong onboarding process that quickly brings your new hires up to speed.
Accessing the Most Skillful Talent
2m
In this video, you will learn the importance of, and tips on, creating a culture of diversity and inclusion.
Create Events to Celebrate Inclusivity
1m
In this video, you will learn ways to celebrate inclusivity, such as highlighting a team's problem-solving initiative or bringing a team member's idea to the leadership team.
How to Keep Great Talent
1m
In this video, you will learn about the importance of creating a positive culture to reduce staff turnover and keep employees engaged.
Provide Meaningful Work for Your Team
1m
In this video, you will learn the importance of providing employee career paths and offering ways for employees to advance.
Ensuring Training & Professional Development Plans are In Place
1m
In this video, you will learn the importance of establishing a training and professional development plan for all team members, and ensuring compliance training is a priority. You also may want to include social awareness and relationship management training.
Provide a Platform for Feedback
1m
In this video, you will learn how to build a platform to provide and receive employee feedback. You will also learn how to split roles into levels, creating an atmosphere for career path growth.
Ensuring Workplace Compliance
3m
In this video, you will learn why workforce compliance is necessary for not only the employee and customer's safety, but to comply with state regulations.
Best HR Compliance Practices
1m
In this video, you will learn learn about HR compliance best practices and the importance of an employee handbook. You want to have clearly defined policies that are regularly communicated to your staff.
Employee Exit and Offboarding Plan Prepared
1m
In this video, you will learn what should be included in your offboarding process.
The Future of Cannabis
1m
In this video, you will learn that new hires should go through certification programs and training programs so they have the skills needed for the job. You will also learn about AI recruiting methods.
The Future of Cannabis HR
1m
In this video, you will learn about the trend of using data to make better hiring decisions and the move toward more banking access for cannabis-centric companies. This video also provides a brief wrap up of the HR course.
Human Resources in the Cannabis Workforce
50m
This article discusses the role a human resources department plays within a cannabis company. It covers creating an attractive brand in order to recruit talented personnel; ensuring employees and the company are following state and federal regulations; and working to provide an environment that decreases the high turnover rates within the industry.
14. An Investor’s Guide To The Cannabis Industry
18 Lessons
This course includes a brief overview of the legal cannabis industry and how the cannabis market gas evolved in recent years. Next, you will learn about the cannabis industry supply chain, as well as underwriting tips and tools for cannabis companies. Finally, you will discuss the current regulatory market and the potential impact of pending legislation. After completing this course, you will be able to:
Discuss the investor’s guide to the history of cannabis
Explain the cannabis industry supply chain
Identify tips and tools for underwriting cannabis companies
Explore key considerations in the current regulatory environment
Lessons included in this course:
Intro to An Investor's Guide to the Legal Cannabis Industry
1m
In this video, expert Al Foreman, Managing Partner and Chief Investment Officer at Tuatara Capital, provides an introduction to his experience in the finance industry.
A Brief Overview of the Legal Cannabis Industry
2m
In this video, Al Foreman provides an overview of legal cannabis in the past 30 years. From California's Prop 215 in the mid 1990s to Colorado and Washington's adult-use programs in 2014, he traces the advancement of cannabis legalization in the U.S. and Canada.
An Investor’s Guide to the History of Cannabis: Part 1
2m
In this video, Al Foreman discusses the 2009 Ogden Memo and explains the importance of the 2013 Cole Memo and how it affects cannabis-centric companies.
An Investor’s Guide to the History of Cannabis: Part 2
2m
In this video, Al Foreman explains that The Cole Memo has progressed to a bill on Capitol Hill called The States Act. The ultimate goal is full legalization for cannabis at the federal level, including access for veterans, protection for financial institutions, and addressing the harm that has been caused by the War on Drugs.
An Investor’s Guide to the History of Cannabis: Part 3
2m
In this video, Al Foreman talks about the early state-level legislation that established compassionate care programs.
An Investor’s Guide to the History of Cannabis: Part 4
2m
In this video, Al Foreman explains the typical time frame for a state to move from commercial/medical legalization to adult-use programs.
An Analysis of the Industry Supply Chain
1m
In this video, Al Foreman describes the different supply chains similar to the cannabis supply chain, and then explains how Tuatara decided which segments of the supply chain to invest in.
Identification & Analysis of Industry Subsectors: Research & Development
1m
In this video, Al Foreman explains the advantages of investing in companies that are establishing a scientific base for pharmaceutical development.
Identification & Analysis of Industry Subsectors: Cultivation
1m
In this video, Al Foreman describes cannabis cultivation and the different requirements when growing cannabis compared to non-cannabis agriculture assets.
Identification & Analysis of Industry Subsectors: Processors
1m
In this video, Al Foreman explains the role processors perform in extracting oil from the cannabis plant and repurposing that oil into products that consumers can use.
Identification & Analysis of Industry Subsectors: Consumer Retail
2m
In this video, Al Foreman describes different ways consumers can acquire their cannabis products, including brick and mortar retail dispensaries, cannabis delivery, and direct-to-consumer provisioning.
Identification & Analysis of Industry Subsectors: Real Estate
1m
In this video, Al Foreman describes the different use-types and operators in real estate in the cannabis market.
Tips and Tools for Underwriting Cannabis Companies: Macro Risks
2m
In this video, Al Foreman describes the differences between regulatory and financial risk. He explains the main regulatory risk is the discrepancy between federal and state laws. He also explains that standard business protections are not available to cannabis-centric companies.
Tips and Tools for Underwriting Cannabis Companies: Federal
4m
In this video, Al Foreman talks about the SAFE Banking Act and how federal elections have moved federal legalization forward. He also discusses bills that are moving through the U.S. Congress.
Tips and Tools for Underwriting Cannabis Companies: International
2m
In this video, Al Foreman talks about which countries have put forth commercial medical programs and how to apply that to your future growth plans.
Tips and Tools for Underwriting Cannabis Companies: Micro Risks (State by State)
3m
In this video, Al Foreman explains the state-by-state micro risks that can affect a cannabis company such as regulatory rules, licensing structure, exiting of the illicit market, and acquiring local approvals.
Investment Summary
1m
In this video, Al Foreman summarizes the knowledge he conveyed during the Investor's Guide to the Legal Cannabis Industry Certificate Program.
An Investor's Guide to the Cannabis Industry
55m
This article provides investors with information on the cannabis-industry landscape to help them determine where to invest their money. The article gives a brief history of cannabis before explaining changes in U.S. federal policies. It also explains the cannabis supply chain and provides guidance when underwriting cannabis companies.
15. The Business of Cannabis Extraction: Roundtable Discussion
9 Lessons
Lesson contents:
Defining Extraction in the Cannabis Industry
3m
During this freeform discussion, subject matter experts discuss extraction in the cannabis industry.
The Process of the Botanical Material and Ingredients
3m
During this freeform discussion, subject matter experts continue to discuss extraction and speak to the process of botanical materials and ingredients. They discuss CO2 and ethanol as extraction methodologies, and they discuss speed, scale, and selectivity when choosing a concentration technology.
Key Types of Extraction
1m
During this freeform discussion, extraction experts list the key types of extraction processes, which are CO2, ethanol, and hydrocarbon.
Is there a Different Product with Each Extraction Process?
2m
During this freeform discussion, extraction experts talk about the different products that are created with different extraction processes.
What are the Cleanest Modes of Extraction?
2m
During this freeform discussion, extraction experts share what they feel are the cleanest and safest modes of extraction. John MacKay stresses that whatever method is decided upon, it must be properly engineered and meet regulatory requirements.
What Extraction Method Gives the Highest Yield Per Unit Time?
5m
During this freeform discussion, extraction experts share the extraction method that provides the highest yield per unit of time. You need to define what you mean by yield. You are better off extracting less material at a higher purity than simply looking at weight. The key is to look at the entire extraction process to decide the best workflow.
How Will the Market Define Various Elements in Extraction?
3m
During this freeform discussion, extraction experts guide you through how the market defines various elements in the extraction process. By definition, once one compound is removed, the product is no longer full spectrum, but you may still see marketing materials touting full-spectrum products. Marketing typically focuses on three-letter acronyms, such as CBD and THC, despite the wide range of other cannabinoids in the product.
Just Because a Product Has a Label, Can It Be Trusted?
3m
During this freeform discussion, extraction experts share their views of how to best label a product. They discuss the fact that what customers see on a label is not necessarily what is included in the product.
An Analogy for the Business Side of Extraction
6m
During this freeform discussion, extraction experts share their favorite analogies and real-life stories to help people looking to build an extraction business. Mapping out the costs of the entire process is crucial to setting yourself up to succeed.

What will be covered

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Who can benefit from taking this program?

Business Owners

Get a comprehensive picture of the industry so you can make smarter strategic decisions.

Entrepreneurs

Develop a deep familiarity with the industry before you dive in.

Ancillary Businesses

See where your company can fit into the multi-billion dollar cannabis industry.

Industry Hopefuls

Get the skills you need to stand out from other applicants and transition into the industry.

Managers

Hone your skills and better prepare your team to meet challenges.

Meet your instructors - industry experts

Taylor Padilla: General Manager of Retail Operations
Simone Cimiluca-Radzins: CEO of Kalogia
Shane Terry: CEO and Co-founder of TapRoot Holdings Inc
Kevin Jodrey: Owner of Wonderland Nursery
Keegan Peterson: Founder Wurk
Josh Wurzer: President and Co-Founder of SC Laboratories
Jay Czarkowski: Founding Partner at Canna Advisors
Jared Mirsky: Founder of Wick & Mortar
Bethany Stiles: Founder of Stiles Consulting
Avis Bulbulyan: CEO, SIVA Enterprises
Ari Sherman: Co Founder of Evo Hemp
Al Foreman: Co-founder of Tuatara
Adam Foster, Esq: Business Lawyer

“

Green Flower is a wonderful tool that has helped us gain a much deeper understanding of the history, science, and benefits of cannabis as a medicine. Highly recommended for both individuals and teams looking for the highest quality cannabis education and training!"

“

Gregg Steinberg, CEO, Growcentia

“

Green Flower produces the highest quality cannabis content in the industry.

“

Steve DeAngelo, Founder, Harborside

“

The perfect way to learn the most important aspects about cannabis straight from the world's top experts.

“

Boris Shcharansky, COO, Papa & Barkley.