Marketing in the Cannabis Industry

$47.00

Product contents

Contents

Content length: 1h 51m
  1. 01. Marketing in the Cannabis Industry
    20 Lessons

    Lesson contents:
    • Intro to Marketing in the Cannabis Industry
      1m
      Within this video Jared Mirsky, CEO and Founder of Wick & Mortar, provides an introduction on how to run successful marketing campaigns in the cannabis industry.
    • The Branding Process: Building an Identity - Creative Brief and Brand Directional Moodboard Process
      4m
      Within this video, Jared Mirsky describes the importance of the branding process, creative briefs, and directional moodboards. These tools will help new business owners when creating their image and defining company goal.
    • The Branding Process: Building an Identity - Logo Design
      2m
      Before designing your logo or selecting a color palette for your business, it’s important to do your research. In this video, Jared Mirsky discusses the importance of building your brand identity and ensuring it stands out from the competition.
    • The Branding Process: Building an Identity - Naming Process
      3m
      This video discusses the process of selecting a unique and relevant name for your cannabis business. In addition, Jared Mirsky discusses common mistakes that business owners should watch out for when selecting a name.
    • The Branding Process: Building an Identity - Brand Strategy
      4m
      This video discusses brand strategy and how it can reach over multiple platforms. In addition, Jared Mirsky describes every step of the branding process, including developing the brand story, mission statement, and tone of voice.
    • The Branding Process: Building an Identity - Stationery
      2m
      This video discusses the concept of stationery, letterheads, templates, business cards, and more. It also discusses how to ensure your networking materials help you stand out from the crowd.
    • The Branding Process: Building an Identity - Cost
      1m
      How much does it cost to build a branding strategy? Building a solid brand identity can, unfortunately, cost a lot of time and money.
    • The Branding Process: Developing Packaging
      3m
      Developing packaging is an important part of building your company's brand. Within this segment, expert Jared Mirsky discusses packaging for vertically integrated companies, developing a packaging strategy, and creating a brand with longevity.
    • The Branding Process: Packaging Strategy
      3m
      This video provides real world examples of packaging strategies and discusses how they can be applied to the cannabis industry.
    • The Branding Process: Packaging Design and Sourcing
      3m
      After solidifying your package identity, you’re ready to move on to designing and sourcing your packaging. Within this segment, Jared Mirsky discusses how to source your packaging from local or international companies.
    • The Branding Process: Building a Website
      4m
      Within this video, Jared Mirsky provides tips and tricks on building a website for your company. In addition, he discusses the importance of having website assets such as photography, copy, branding materials, and other aspects of visual language.
    • The Branding Process: Building a Website - Tips and Tricks
      2m
      This segment provides helpful tips and tricks when designing your company's website. Jared Mirsky also discusses how strains and product types can be organized with user experience in mind.
    • The Branding Process: Importance of Photography
      3m
      Within this video, Jared Mirsky discusses the importance of photography and how to tell the visual story of your brand. In addition, he discusses how photography can influence multiple areas of the business such as sales, website, social media, and advertising.
    • The Branding Process: Creating Marketing Collateral
      2m
      Within this segment, Jared Mirsky discusses the process of creating marketing collateral for your business. This is a foundational part of building a brand as a whole and will rely heavily on your branding strategy.
    • Marketing Strategies: Public Relations
      5m
      Within this video, Jared Mirsky provides advice and recommendations in regards to public relations, working with PR firms, and more. He also discusses how working with a trained PR team can benefit cannabis businesses.
    • Marketing Strategies: Social Media
      9m
      Jared Mirsky discusses how cannabis businesses can incorporate social media marketing in their brand strategy. He also discusses how to engage consumers through social platforms.
    • Marketing Strategies: Digital Marketing
      3m
      Within this video, Jared Mirsky discusses digital marketing strategies for cannabis brands. A large component of digital marketing strategies is how your company provides value to the consumer.
    • Marketing Strategies: Experiential Marketing
      5m
      Within this video, subject expert Jared Mirsky discusses the benefits of experiential marketing within the cannabis industry. He also provides real world examples of how your brand can gain more consumers through experiential marketing.
    • Marketing Strategies: Cannabis & CBD
      3m
      In this video, subject expert Jared Mirsky discusses advertising regulations that plague cannabis and CBD products. He provides several real world examples of appropriate cannabis-related ads.
    • Marketing in the Cannabis Industry
      50m
      This article discusses how to successfully and legally market products within the cannabis industry. In addition, it discusses value creation, packaging, determining price, and advertising restrictions.

Marketing in the Cannabis Industry is also part of:

LP

Dispensary Agent Learning Pathway – 300 Series

24 courses
19h 38m
LP

Cannabis Business Essentials

15 courses
22h 47m

FAQs

Are there any prerequisites?
No. This program is available to anyone.
What's included with this program?
Online courses comprised of engaging videos and written materials, knowledge checks at the end of every module to assimilate your learning, private forum for students to connect and provide support, downloadable references to keep and access on your phone, and your official Green Flower Certificate (once you pass the exam).
Can I take the program online?
Yes. Green Flower Programs are 100% online and can be taken from anywhere in the world.
Who should get a Green Flower certificate? What will it do for me?
Whether you are looking to enter the cannabis industry, get hired by a cannabis company, invest in the cannabis market, win a cannabis license, become a more knowledgeable advocate, better serve the patients in your care, or contribute more deeply to your organization, getting a Green Flower Certificate will make you exponentially more confident, credible, and valuable to the cannabis industry today.
How do I pass the course?
You'll need to achieve a grade of 80% on the Final Exam to pass the course and receive your Green Flower Cannabis Fundamentals Certificate.
What can you tell me about the final exam?
The Green Flower Cannabis Fundamentals Exam is a comprehensive multiple choice exam administered online. A grade of 80% is required to pass. Enrollment allows two attempts to achieve a passing score. You will have 365 days to complete both the program and the final Exam. After 365 days, you will no longer have access to the program or testing materials. This is a closed book Exam. Upon Passing, you will receive your official Green Flower Cannabis Fundamentals Certificate to hang on your wall and use for credibility and trust in the Industry.
What happens if I don't pass the exam?
You will have two chances to pass the final exam with enrollment. Retakes are $69 after that. You must achieve an 80% passing score to receive your Green Flower Certificate.
Is your program accredited?
No, Green Flower is not an accredited school and doesn't plan to be. We produce trusted cannabis education led and validated by the world's top experts, and our programs are utilized by companies, associations, nonprofits, and governments around the world.
Will there be any mailed, hard copy books or reference materials?
No, nothing will be mailed and no hard copy text will be assigned. There are materials in each course that you can download, print, and use at your convenience.
Can any module be visited more than once, to reinforce learning?
Absolutely! You can review any and all materials as many times as you would like in the 365 days (30 for Sell-SMaRT) your program is open.
Refund Policy
We understand that sometimes plans change. If you can no longer take the course, please email us no later than 7 days after your purchase. We will be happy to issue you a refund (minus our enrollment fee of $20). No refunds will be given to cancellations made after 7 days of purchase.

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