This video segment is an introduction to Green Flower's custom learning Paths. Green Flower is your solution to all your training needs. See how we can customize a tailored learning path for any job role within the cannabis industry.

In this segment, you will learn how to become a respected cannabis cultivator. Next, you will cover commercial cultivation operations and scaling your cultivation business, as well as the national and international mindset in cannabis cultivation. Finally, the future of worldwide cultivation is discussed.

This video segment explains that in order to become a respected cannabis cultivator, you have to identify whose respect you are seeking. Becoming a cultivator requires responsibilities and one of the first is having your customer respect you.

This video segment talks about the amount of capital needed to set up operations, without federal or bank lending. You will learn that the average cultivation costs for an outdoor operation is approximately $17 per square foot to create, a mixed/light greenhouse costs $50 per square foot to create, and an intensive indoor operation is approximately $75 per square foot to create.

In this video segment, you will learn about where cultivators get their money. This includes: family or friends, who earn the lowest return rate; people who want to be in your business and who would want a higher percentage of revenue; and venture capitalists, who take on the highest level of risk by providing the most capital, while also receiving the largest sums in return.

In this video segment, you will learn how to deal without the benefits of banks. This includes making sure you have security for your cash. How is the cash gathered? Where is it stored? Who stores the money?

In this video segment, you will learn about commercial cultivation operations and the cost-benefit analysis of indoor vs outdoor grows. This begins with understanding the cycle and the regulatory fees between different types of grow operations.

This video segment talks about harvesting operations and that post-harvest issues typically cause most crops to lose value. Harvesting and planting are the bookends of cultivation.

In this video segment, you will learn about key employee roles and the need to first determine what you as the cultivator have to do in the operation. A cultivator must know the main functions of the operations, and key employees on the payroll must bring a value that is hard to replace. Finally, employee development is crucial for a cultivation company. This includes key factors such as defining the key employees in the company and treating employees well.

This video segment talks about scaling your cultivation business, and how difficult scaling can be because you are not sure of the end game. Next, you will learn that there must be strong relationships between the cultivator, accountant, and investors. You must think of scaling your operation in phases: Define a successful objective, and once reached, determine the next objective, and continue to learn where the markets are moving and where the company can be increased in size.

This video segment talks about basic seed-to-sale requirements. Tracking systems give us an instant view of what is going on, and tracking can help find problems if any arise during the process. The tracking systems help regulators get their taxes and assures the customer of the product, while always making sure regulators have an honest feel for your company.

This segment advises you to think about your distribution services early in your cultivation business plan. You will learn that distributors choose the products to distribute, which means it is important for cultivators to work with distributors to make products that are marketable. Also, your product can’t be sold without a distributor, so understanding the marketplace is vital. One of the biggest downfalls for a cultivator is falling in love with a product that can’t be moved.

This segment talks about state and local compliance requirements. It is imperative to understand the various forms of compliance within a state. You need to know what the regulatory bodies are asking and why they are asking those questions, while also making sure you know all the compliance factors where your business resides.

This segment discusses how to cultivate outside state lines, and that each state has its own compliance guidelines to follow. Understand that models from state to state vary based on desires, and a lot of expansive plans outside of state lines end up failing from a lack of focus on the regulatory differences from your current state to a new state. Trusting operators who are your equal is a key to success.

This segment talks about the vast differences on products that are regulated and what one can do within the market. Know what value you bring as a cultivator on an international level. Understand how the components of a cultivator’s success can be used in an international scope, but keep in mind that it cannot be done the same way as the states. Finally, know the cultural behavior of each country that your company is dealing with, and build relationships with the government organizations that do the regulation.

This segment discusses how technology will dictate where we can cultivate in the future. Cannabis will be able to be produced in wider ranges with lower costs, and over time, products will be able to cross borders. The 10-year plan in cannabis is likely to be dramatic, similar to the evolution of the computer. Cultivation will likely look drastically different in 10 years.

This segment explains that federal legalization will come down to higher regulations of regulatory control. Cultivators will have to learn how to deal with regulations that are already existing, but also know standard practices as we move forward. Regulatory oversights that are adopted will typically trickle down from federal to state to county, so as a cultivator, recognize what you are doing incorrectly so it can be fixed in the future.

This article discusses financing cannabis cultivation, seed-to-sale requirements, distributing your cultivated product, and the future of cannabis cultivation.

In this segment, you will explore manufacturing business segments and where you should play in the value chain. Next, you will cover the foundation of cannabis-infused products, as well as key considerations for product development. Finally, you will discuss manufacturing challenges and opportunities in tomorrow’s cannabis industry.

This segment discusses Why Manufacturing? and the long-term viability of extraction and infused products, as well as the myriad options available in manufacturing, resistance to commoditization, and having reasonable CAPEX requirements. The scalability of your manufacturing business is also discussed.

This segment provides an overview of manufacturing business segments and where should you play in the value chain.

This segment talks about the foundation of infused products.

This segment discusses considerations for product development.

This segment talks about manufacturing challenges.

This segment discusses opportunities in tomorrow's manufacturing sector.

This article discusses a variety of topics related to cannabis processing and manufacturing. It covers cultivation, extraction, analytics, and biochemistry. It also delves into the future of manufacturing, from large-scale operations to infused cannabis products.

In this video segment, Josh Wurzer gives an introduction to cannabis lab Testing and analytics. Josh helped found SC Labs in 2010 and has been testing cannabis since 2009. Most notably, Josh was the first lab director of the first cannabis testing lab.

In this video segment, Josh Wurzer explains the two groups that look to get into the lab space. One is an existing lab that wants to get into cannabis. The second is an investor who is interested in the lab space but is not technically trained. There are also three essentials to opening a lab: a facility, special analytical instrumentation, and personnel.

In this video segment, Josh Wurzer talks about the motivation of a new operator opening a lab. If you don't have a technical background, you need to find someone who does. It is vital to know the laws and regulations that might affect your lab. The goal should also be to become accredited by an independent body.

In this video segment, Josh Wurzer dives into the motivation of an experienced operator opening a lab. First ask yourself how opening a lab might affect your current business. Look at the costs involved with opening the lab. Also, know the volatile nature of the cannabis industry.

In this video segment, Josh Wurzer breaks down building out your lab. There are three big operational needs: personnel, equipment, and facilities. Always plan the buildout with the final workflow in consideration. At the very least you will want to perform the tests required by your local jurisdiction.

In this video segment, Josh Wurzer talks about instrumentation with setup and buildout. Have a sample list of equipment to prepare the sample for testing in the instrumentation. The first sample that is tested will be weighed so the proper measuring is known.

In this video segment, Josh Wurzer hits on the personnel needed for lab setup and build out. Lab technicians generally have a four-year degree in chemistry, biology, or related disciplines with one or more years of experience. An analyst helps interpret the data so it can be be converted into usable numbers for clients. There also needs to be a quality control department.

In this video segment, Josh Wurzer talks about lab basics. When starting a lab, you need a facility and the equipment for your lab. You also need to hire a staff of four to five people.

This article discusses the testing that manufactured cannabis products must undergo to ensure safetly in the marketplace. It also covers equipment and technologies used in testing cannabis, as well as personnel requirements.

In this video, expert Taylor Padilla introduces herself and provides an overview of her experience in the cannabis industry.

In this video, Taylor Padilla goes over the age restrictions and ID requirements for buying marijuana in California, as well as the purchase limits for flower and concentrates. She explains the important role budtenders play in helping both recreational users and medical marijuana customers select products. She also discusses the need for good cash management in your dispensary.

In this video, Taylor Padilla gives recommendations to help your dispensary succeed. She covers what to look for in a good cannabis vendor and the importance of taking inventory. She then discusses marketing the dispensary and creating a loyalty program.

In this video, Taylor Padilla goes over compliance requirements, such as track and trace and sales reports. She discusses customer purchase limits, both for recreational and medical customers, and she covers packaging, labeling, and taxes.

In this video, Taylor Padilla advises you on what needs to be done to set up a dispensary. These actions include understanding state cannabis laws and state restrictions, checking for cannabis license availability, obtaining a retailer's license, and securing funding.

This segment is a crash course on what you need to know to be a good budtender. Taylor Padilla discusses the types of cannabis details a budtender should know, such as the effects and benefits of terpenes and individual cannabinoids. Budtenders who understand their products can provide the best customer service for anyone coming into the dispensary.

This article covers a wide range of topics that are crucial to success in the cannabis retail business. It discusses the impact supply and demand can have on product pricing, the need to have a license and how to stay compliant after you have obtained a license, and the importance of educated budtenders.

In this video segment, Avis Bulbulyan introduces himself and provides an overview of his credentials in the cannabis industry.

In this video segment, Avis Bulbulyan discusses the history of cannabis distribution. Cannabis Distribution was not a recognized category in California until 2016, which meant sellers had to contact individual cultivators, manufacturers or dispensaries to procure product. Distribution in California now includes aspects of compliance along with support for the supply chain.

In this video segment, Avis Bulbulyan discusses topics you need to consider if you are interested in setting up a distribution company in the cannabis industry. Because of differing state laws, it is important to understand the regulations and compliance standards in the states you want to serve. It is also vital to understand the problems that both cultivators and retailers face in their business segments.

In this video segment, Avis Bulbulyan discusses the core functions of a distributor and different distribution models you can adopt when setting up a new business. Your business model must meet a need, and that need should be identified before procuring a license. Three possible models are fulfillment, platform and logistics. Another model is as an independent third-party distributor, who handles marketing, distributing, compliance, tax collection, and lab testing.

In this video segment, Avis Bulbulyan discusses distribution services. The more market information a distributor can provide to their cultivators and manufacturers, the more success those customers can achieve, and the more successful the distributor can be. Great distributors provide marketing and branding services, packaging help, and labeling assistance for their cultivators and manufacturers.

In this video segment, Avis Bulbulyan discusses managing a distribution business. He explains ways to source products, through networking, marketplace knowledge, and relationship management. He also covers the importance of employee training, inventory management, logistics management and customer service.

In this video segment, Avis Bulbulyan discusses the importance of focusing on the supply chain when defining your brand.

In this video segment, Avis Bulbulyan shares strategies for marketing your business and services by defining your brand and building a reputation based on relationships. Learn how to use marketing restriction to your advantage as a distributor to grow business.

In this video segment, Avis Bulbulyan explains how to leverage your data and customer feedback as a service you provide to your brand and product partners to improve their business. Discover that when you provide a service of feedback collection, you become a trusted partner.

In this video segment, Avis Bulbulyan discusses common pitfalls that can occur when securing licenses and permits. Learn how to navigate markets that do not have specific distribution licenses, total costs for an average distribution applicant, how to leverage land use driven licenses, and advice with states that have legalized cannabis but do not yet have an established industry.

In this video segment, Avis Bulbulyan discusses different options for expanding your business. Learn the difference between local and multi-state options as well as differences between the scaling strategies of acquisition and joint venture. Bulbulyan explains the mouse trap theory and factors to be aware of such as out-of-state residency requirements.

In this video segment, Avis Bulbulyan helps you define what you are trying to fund by narrowing in on factors such as risk tolerance, size ambitions, distribution geography, and speed of service. Learn to understand the main questions that will be asked of you such as regulatory, real estate needs, and compliance considerations, and your anticipated capital expenses.

In this video segment, Avis Bulbulyan discusses how to ensure your company is always in demand by understanding the future developments in interstate commerce allowances, preparing for federal reform, and applying traditional business models to your cannabis company.

This article provides guidance on different aspects of becoming a cannabis distributor. It covers licensing, fees, transportation, packaging, and labeling. It also touches on owning the distribution pipeline and real world success.

This video introduces students to the business side of cannabis and industrial hemp. A successful hemp business, Evo Hemp, is also discussed.

This video discusses the 2018 Farm Bill and provides insight into how it impacted the industrial hemp industry. This Farm Bill redefined “hemp” as cannabis that contains less than 0.3% THC. This video also provides a detailed history of hemp and its legality in the US.

This video discusses the 2018 Farm Bill and how its implementation allows hemp to be moved across state lines. This video also discusses why this inclusion completely changed the industrial hemp industry.

This segment highlights the restrictions that were put on hemp through the 2018 Farm Bill. Just a few of these restrictions include a threshold of 0.3% THC, and the option of state-wide hemp farming bans.

This segment provides insight on what the industrial hemp market currently looks like. In 2019, the global market for industrial hemp reached $4.6 billion. This video also discusses a wide variety of popular hemp products.

Within this video, Ari Sherman discusses the unique properties and benefits of hemp seeds. Hemp seeds are a complete protein that offers all nine essential amino acids. In addition, they offer unique medical and health benefits to consumers.

Within this video, Ari Sherman discusses the nutrient dense properties of hemp seeds. Hemp seeds are one of the most nutrient dense foods on the planet and contain large amounts of fiber, minerals, and antioxidants.

In this section, Ari Sherman discusses the omega fats contained within hemp seeds. Hemp seeds are one of the best sources of healthy fatty acids because they offer a unique balance of omega-3 and omega-6 fatty acids.

In this section, Ari Sherman discusses hemp fiber. Hemp fiber is one of the oldest fibers in the world and is UV resistant, which makes it last longer and protects the wearer from ultraviolet radiation.

Another unique benefit to hemp fiber is that it is mold resistant. This resistance comes from the hydrophobic fibers, which repel water. In addition, the fibers are spun in a unique way so water molecules cannot soak through.

Hemp provides an incredibly strong fiber because it’s made up of bast fibers. These fibers can be used in various applications, such as door panels. In addition, this video provides real world examples that showcase the strength of hemp fiber.

Hemp resin comes from the hemp plant and contains thousands of beneficial compounds. There are more than 100 known cannabinoids found in hemp resin, such as CBD, CBN, and CBG.

Terpenes are the second-most-common compound found in hemp resin. A few types of terpenes include myrcene, linalool, A-pinene, and limonene, all of which offer a variety of therapeutic and synergistic effects in the consumer.

Within this video, Ari Sherman discusses the higher income that is available to hemp farmers. Industrial hemp farmers can earn four times more than those growing traditional crops like corn, wheat, and soy. This increase is due to the variety of products that can be made from a single hemp plant.

Hemp is one of the most sustainable plants on the planet, as it requires far less water and pesticides than other crops. It’s also incredibly hardy and doesn’t require chemical fertilizers.

There are thousands of products that can be made from industrial hemp, which offers an amazing opportunity for famers, producers, and manufacturers. Just a few products that can be made from hemp include building materials, food, clothing, and medicine.

This video discusses the future of industrial hemp and new products. Just a few hemp products that are currently under development include sustainable building materials, energy sources, and unique cannabinoid blends.

This segment discusses future legislation that will affect industrial hemp. It’s expected that the US will soon have a legal, nationwide hemp farming program. This would allow farmers to have greater access to genetics and crop insurance.

This video discusses what the future could bring to hemp farming. Currently hemp farming requires a lot of tough, manual labor. However, many companies have begun to develop technology that would help with cultivation, manufacturing, and extraction.

This video discusses the increasing market size of industrial hemp. This growth is due to the wide range of applications, such as building materials, medicine, food, and fiber products.

Industrial hemp has begun to slowly infiltrate corporate America through start-up companies and brands. These smaller products have piqued the interest of larger companies and corporations who are looking to engage with the industrial hemp industry.

In the final segment of this course, Ari Sherman reviews the major points that were covered regarding industrial hemp.

This article offers a comprehensive overview of industrial hemp, including its history within the US, related legislation, and contemporary uses. It also provides details on the different aspects and uses of hemp, including seeds, fibers, building materials, and fuel.

In this video segment we introduce you to Angela Lucas, the course author and Senior Vice President of Compliance Strategies at Integrated Compliance Solutions (ICS). The objectives covered in this course are to Understand how Federally regulated institutions are able to bank cannabis operators, learn how to position your account application package to insure you land a stable and sustainable banking solution, and gain insight into the criticality of compliance between banks and cannabis operators to ensure an ongoing, collaborative relationship.

In this video segment, you will identify why asking the right questions about your banking is so critical and discover how to position your business to the get the right kind of banking relationship.

In this video section, we will explore what operators must understand what the financial institution has to comply with. The Financial Crimes Enforcement Network (FinCEN) has issued guidelines for financial institutions that want to bank cannabis, however they do tell how to do them. Financial institutions are left with not knowing if the potential customer is licensed and registered. Additionally, most financial institutions do not understand how the cannabis business works.

In this video segment, you will identify that financial institutions don't know a whole lot about cannabis operators and will need to ask many questions. You will discover why having an electronic and hard copy of a portfolio will help the banks with their vetting process, which is important since a cannabis operator can expect to pay $500 to $3,000 dollars for each application.

In this video segment, you will discover what the financial institution is going to ask you for during the application process. The financial institution will as you for your articles of incorporation, your operating agreement, a copy of you state license, your USDA approved license if for hemp entities, and CBD entities that require state specific licensing.

In this video segment, you will discover that it is better to be proactive in managing your compliance and communication with the bank. You will be providing monthly reports to the bank that outline the sales, inventory, and vendor payment transactions. This is so that the information is reconciled to your transaction activity at the bank to ensure one dollar of deposits has equaled one dollar of sales.

In this video segment, we will identify what the bank's ongoing responsibilities are. They are required to look at your account every 90 days. You should be prepared to provide information about any changes to your beneficial ownership, changes to management, adding new products and services, and if you have applied for different licenses of locations.

In this video segment, you will close by using the information in this course as a study guide. The course has provided you with everything you need to document your portfolio and have everything ready to go. By giving the bank all of this information you will establish a level of comfort with them by letting them know what your responsibilities are and that you are willing to comply with their needs. This will give you the stability as an operator and make sure your banking does not disappear overnight.

In this video segment, you will get to know the instructors from NORML. They will be covering various advocacy topics, from one of the best organizations in the world of cannabis. The instructors are Jenn Michelle Pedini, Paul Armentano, and Jax Finkel.

In this video segment, NORML's involvement with cannabis advocacy is described. NORML was started in 1970, when only 12 percent of Americans agreed with legalization. NORML is designed to help change the stigma of cannabis. Even in places where there is legalization, there are hurdles to advocate individuals.

In this video segment, the NORML team breaks down the history of cannabis advocacy and reform. In 1914, the first local ordinance was passed for marijuana possession in El Paso, Texas. The Marijuana Tax Act of 1937 put a hamper on cannabis. In the 1960s, President Richard Nixon's campaign against cannabis made a larger divide. NORML was founded in 1970 by Keith Stroup.

In this video segment, the team at NORML talks about the importance of cannabis advocacy. Cannabis laws affect personal and patient freedoms. Patient freedoms allow people to have the right to choose their medical treatment. Personal ownership includes the ownership of your body.

In this video segment, Paul Armentano of NORML describes the current landscape of cannabis advocacy. There has never been more cultural and political support for legalizing cannabis. The Controlled Substances Act made a vital change in cannabis by legalizing the hemp plant. Now is the time to join NORML and help legalize cannabis.

In this video segment, Jax Finkel talks about becoming a cannabis advocate. People can advocate in their own way, using our voices, going through our government, or through the medical field. Everyone has a role to play in destigmatizing cannabis.

In this video segment, Paul Armentano talks about cannabis policy today. The majority of political parties support the legalization of cannabis. Many different age groups also believe in legalization. There are many groups that have already dealt with legalization on the medical and recreational sides. No state has gone back to prohibition on cannabis.

In this video segment, Paul Armentano looks into cannabis policy of tomorrow. Politicians no longer look at cannabis as a liability. There are still a number of battleground states that need advocacy to help legalize cannabis. One of the challenges is our own success. Social change only happens when people are involved in the political process.

How can you get involved with local cannabis advocacy? This segment discusses how you can begin your own NORML chapter. This is a great first step to enacting local change when it comes to cannabis law.

This video discusses several virtual ways that you can leverage volunteers and help them engage with your NORML chapter. The video also discusses messaging lawmakers, utilizing social media, and providing online training sessions.

This segment discusses the important and often intimidating concept of fundraising. Asking people to donate to your cause provides them with the opportunity to directly engage with cannabis advocacy.

How can you be an effective cannabis advocate? This video discusses several ways to improve your advocacy, such as building relationships with lawmakers on the local level and creating a key message strategy.

Are you trying to get involved in cannabis advocacy? This video provides just a few ways to connect with legislators, including town halls, city councils, listening tours, meet-and-greets, and fundraisers. Attending these allow you to speak with local leaders and lawmakers.

Collaboration and connection are important parts of cannabis advocacy. This video discusses several ways that you can engage with the broader community, including holding community forums, roundtable talks, and listening tours.

NORML has made it easy for individuals to be informed on local and state cannabis laws. Through their website, NORML provides information on current and potential laws regarding cannabis consumption. They also provide information on elected officials and where they stand on cannabis policy.

This video discusses how to frame a message based on your target audience. It also highlights how your communication techniques may change depending on whether you’re speaking to lawmakers, the general public, or volunteers.

This segment highlights a communication strategy commonly known as the message box. This tool allows you to critically examine your own talking points and your opposition. Once the message box is outlined, you can determine which section offers the strongest message.

This segment highlights a real world case study and campaign known as “Let Doctors Decide.” This case study is described in detail and is still used today as an example of a successful messaging strategy.

This video discusses how to chose the right voices to champion legislation. This includes choosing the right sponsors and people who have a personal connection to your legislation.

This video discusses the steps in finding allies that align with your mission, and finding organizations that overlap with your mission.

This video discusses how important it is to be thoughtful when engaging with your allies. This includes being well read and caught up on all issues relating to the cause, fostering close lines of communication, and adding allies to your email list.

This video discusses how to engage your allies in making a more formal connection with you and your cause by joining a coalition.

This video discusses how to leverage a newly formed coalition thoughtfully and properly. This can be done by teaming up together on events, sharing marketing and branding practices, and sharing actions throughout each other's networks.

This video discusses how Texas was able to leverage its coalition in order to raise awareness surrounding marijuana policy. This can be done by hosting lobby days, producing one pagers, and hosting educational exhibits.

This video discusses how to be an effective advocate by successfully interacting with the media. Being an effective advocate includes establishing credibility, being honest and knowledgeable, and following up with published stories.

This video discusses how important it is to be confident when reaching out to the media. This includes drafting press releases, looking for news in your local area, exposing new and current legislation, pitching op-eds, and introducing yourself to local editors and reporters.

This video discusses the importance of preparing a legislative agenda in order to clarify priorities. It goes into how to prepare an agenda, and make sure it clearly outlines objectives and goals for your specific chapter.

This video discusses how to mobilize your supporters through action alerts, call scripts, and advertising on social media and other platforms.

This video discusses a Texas case study on lobbying that illustrates the importance of relying on elected officials. It shows that a voter registration guide was created in order to inform and streamline the lobbying process for supporters.

In this video segment, Paul Armentano covers an after action plan. A legislative victory on cannabis is not necessarily an end point, but instead where the real work begins. A discussion needs to be addressed about how to regulate cannabis. It is vital to expand your coalition. Also, don't underestimate your opponents, who are not going away.

In this video segment, Paul Armentano talks about implementation timelines. In the state of Maine, cannabis is legal but has been held up by politicians. There must be timelines in campaign efforts to not give people a reason to delay legalization. A common tactic used by those against cannabis is blocking implementation at the local level.

In this video segment, Paul Armentano breaks down post-legalization. For example, there is no reason someone incarcerated in a state with legal cannabis should still be paying the price. One of the first missions should be expungement of past cannabis convictions. It is vital to address the discrimination, such as in the workplace, employment, or medical rights.

In this video segment, Paul Armentano shows a case study in Nevada. Nevada only took six months to move on their cannabis retail, which is ahead of most schedules. In the state of Nevada, a person can't be denied a job for failing a marijuana drug test and people who have had a criminal arrest related to marijuana have it sealed by the state.