Dispensary Agent Learning Pathway – 300 Series Certificate

Dispensary Agent Learning Pathway – 300 Series

Create your pathway to opportunity

$397.00

Product contents

Content length: 19h 38m

01. Green Flower Custom Learning Paths
1 Lesson
Lesson contents:
Green Flower Custom Learning Paths
2m
This video segment is an introduction to Green Flower's custom learning Paths. Green Flower is your solution to all your training needs. See how we can customize a tailored learning path for any job role within the cannabis industry.
02. Standard Operating Procedures
1 Lesson
Lesson contents:
Standard Operating Procedures
10m
Standard operating procedures (SOPs) serve as the foundation for a cannabis operation. Writing SOPs allows an organization to capture its most important asset – its organizational knowledge. A well-crafted SOP provides clear, step by step instructions for performing operations. Effective SOPs are designed to ensure that personnel perform operations correctly and consistently - an absolute necessity for delivering consistent, safe, quality cannabis products. This course will direct participants on the process of writing standard operating procedures, identify the basic components of an SOP, and introduce tools and techniques to document and communicate complex information with clarity and conciseness in a technical manner.
03. Pest Control - Retail
2 Lessons
Lesson contents:
Introduction to Pest Control - Retail
1m
This video segment introduces the course on pest control management and identifies the objectives of the course, which are: • Understand the components of a pest management plan • Describe steps you would take to inspect your facilities for pests • Identify placement of pest control devices and how to check them • Know the restrictions on domestic animals in your business • Implement good pest control management in your own business
Pest Control - Retail
20m
Welcome to the course on Pest Control. This course discusses the importance of managing pest control in your business locations. It describes the key components of a pest management plan, inspection procedures, management of pest control devices at your facilities, and restrictions on domestic animals within your facilities.
04. Sanitation and Cleaning - Retail
2 Lessons
Lesson contents:
Introduction to Sanitary and Cleaning - Retail
1m
This video segment introduces the course on sanitation and cleaning and identifies the objectives of the course, which are: • Understand the process for maintaining sanitary conditions at all times • Describe steps you would take create a sanitation schedule • Identify and properly store cleaning equipment • Know how to prevent contamination of the product during cleaning • Implement a master sanitation schedule and sanitation logs
Sanitation and Cleaning - Retail
35m
Welcome to the course on Sanitation and Cleaning. This course discusses the importance of maintaining sanitary conditions in your business locations. It describes the key sanitation procedures and training; a master sanitation schedule; cleaning equipment and supplies; cleaning equipment identification; sanitation logs; general cleanliness and floor drain cleaning; swab testing; and product protection during cleaning.
05. Security Program - Retail
2 Lessons
Lesson contents:
Introduction to Security Program
1m
This video segment introduces the course on security program and identifies the objectives of the course, which are: • Understand the fundamental security measures needed for any operation • Describe steps you would take to report a security incident • Identify security risks during an annual security risk assessment • Know how to conduct security training and background checks • Implement and maintain a comprehensive security program
Security Program - Retail
35m
Welcome to the course on creating a Security Program. This course discusses the importance of developing, documenting, and implementing a comprehensive security program in your business locations. It describes the fundamental security measures, the Crime Prevention Through Environmental Design (CPTED) approach, conducting a security risk assessment, security qualifications, security training, security records, security incident reporting, and background checks.
06. Records Management - Retail
2 Lessons
Lesson contents:
Introduction to Records Management - Retail
1m
This video segment introduces the course on records management and identifies the objectives of the course, which are: • Understand the process for effective records management • Describe the procedures for management of digital and physical files • Identify management and worker responsibilities related to records management • Know how to maintain patient records in compliance with HIPAA • Implement a Records Inventory List
Records Management
30m
Welcome to the course on Records Management. This course discusses the importance of maintaining a comprehensive and organized Records Management System. It describes the key records management procedures and requirements, including records management for digital files and physical files, a Records Inventory List, and patient records for medical dispensaries.
07. Sanitary Facilities - Retail
2 Lessons
Lesson contents:
Introduction to Sanitary Facilities - Retail
1m
This video segment introduces the course on sanitary facilities and identifies the objectives of the course, which are: • Define high standards in sanitary facility management • Describe ways in which the standards can be implemented • Identify business risks arising from insanitary facilities • Implement good sanitary management in your own business
Sanitary Facilities - Retail
20m
Welcome to the course on Sanitary Facilities. This course discusses the value of maintaining your company's sanitary facilities. It describes the application and importance of controls over sanitary facilities and how the absence of procedures can expose the business to risks, unhealthy employees and customers, patient sickness, and adulterated products.
08. Welcome to the Sell-SMaRT™ Certificate Program
2 Lessons
Lesson contents:
Introduction to Sell-SMaRT™ Certificate Program
8m
In this video, Maureen McNamara discusses the importance of dispensary standards and the benefits of completing the Sell-SMaRT™ Certificate Program.
Assignment - What is Challenging about Selling Cannabis
1m
For this Activity, share your thoughts about what is challenging about selling cannabis? What is great about selling cannabis?
09. Cannabis Law and Your Responsibility
8 Lessons
Lesson contents:
Protecting Your License & How Rules are Made
4m
In this video, you will learn the different types of licenses and stores. You will also learn the definitions of rules, regulations, and statues.
Liability & Possible Penalties
4m
In this video, you will learn the three types of liability, the difference between mitigating and aggravating risk, and the levels of violation by state and country.
Compliance Checks
3m
In this video, you will learn how to react and properly handle a compliance check of your dispensary by government agencies.
Legal Age to Shop
2m
In this video, you will learn the age requirements for patients and caregivers who represent a patient to legally purchase cannabis in the U.S. and Canada. You will also learn the ramifications to you and your company if you sell to a non-qualified patient.
Rules Pertaining to Sales
5m
In this video, you will learn when, how much, and what you can sell in your store.
Restrictions on Products & Selling
2m
In this video, you will learn about what products and how much of those products you can sell. The way sales are recorded differs for patients, who have a unique patient ID, and consumers buying recreationally.
Packaging & Labeling
6m
In this video, you will learn the standard rules for packaging and labeling your products and what to avoid when designing and marketing a product.
Record Keeping
4m
In this video, you will learn the standard documentation and record-keeping practices that your dispensary must follow. You will also learn how to handle regulator requests when documentation is offsite.
10. Safety and Security
7 Lessons
Lesson contents:
Security
4m
In this video, you will learn how to secure the outside and inside of your dispensary, including cameras, keypad or swipe card access, and appropriate signage.
Delivery
2m
In this video, you will learn the safety and security rules that delivery services use.
Badges! Employees and Visitors
4m
In this video, you will learn the importance of employee licenses or badges. You will also learn what actions could cause you to have your badge suspended or revoked, and how to handle different types of visitors such as vendors and law enforcement.
General Security Considerations
3m
In this video, you will learn about different types of threats to the dispensary and how to react, from calling 911 to pushing the store's panic button. Maureen also touches upon security cameras and that it is important to restrict access to who can access the DVR recordings from those cameras.
Proper Disposal of Medicated Products
2m
In this video, you will learn the steps to properly dispose of products, from securing dumpsters to disguising the actual products you are throwing away.
The Traceability of Your Products and Safe Receiving
6m
In this video, you will learn about the state track-and-trace system that tracks cannabis from seed to sale. You will also be able to define the METRC system and understand how to handle deliveries to your dispensary.
Health & Safety In Your Dispensary
6m
In this video, you will learn the standard operating procedures of safely handling the product to eliminate cross contamination.
11. Checking Identification
6 Lessons
Lesson contents:
Patient Identification
4m
In this video, you will learn the standard operating procedures for checking patient IDs to determine what, how much, and how often they can buy. Maureen also covers the ramifications of not properly checking IDs.
When to Check IDs & What's Acceptable
6m
In this video, you will learn when and how many times in the shopping process you should check IDs. You will also learn about ID checks when cannabis is delivered to a residence and when visitors arrive at your dispensary. You will learn what IDs are unacceptable and various government-issued IDs that are acceptable.
Verifying the ID is Legit
8m
In this video, you will learn what to look for and what resources you can use to spot fake IDs. Learn to identify the five ID features that confirm a legitimate identification.
Is it Really That Person?
4m
In this video, you will learn the best methods to use to confirm a person is the ID holder and the questions to ask to make that confirmation.
Key Indicators for Fake or Borrowed IDs
6m
In this video, you will learn the most common tactics people use to alter their real ID or produce a fake ID. You will also learn the best methods of identifying and handling a person who uses a borrowed ID.
How to Handle a Fake ID
6m
In this video, you will learn how to properly refuse entry and sale, with the assistance of your manager, to people who hand you a fake ID.
12. The Tricky Situations
2 Lessons
Lesson contents:
Tricky Situations
6m
In this video, you will learn how to identify an intoxicated customer.
How to Handle Tricky Situations
2m
In this video, you will learn how to properly interact and communicate with an intoxicated customer.
13. Consumer Safety & Education
4 Lessons
Lesson contents:
Educating Consumers
8m
In this video, Maureen McNamara describes the essentials of being a good dispensary guide and a valuable resource to your patients. She covers the basics of the endocannabinoid system and how the plant interacts with the body. Maureen stresses that you should never deliver medical advice and gives two sample statements you can use if you are asked medical questions.
Types of Cannabis
10m
In this video, Maureen McNamara discusses the ways cannabis can be consumed, including by smoking, vaping, ingesting and as topicals. Maureen also covers the basics of microdosing and the importance of continuing to learn all you can about cannabis products.
Effects of Cannabis
8m
In this video, Maureen talks about the potential positive and negative effects of cannabis and how experiences are based on many factors, including tolerance levels, mood, environment, and how the cannabis is consumed. She advises you on how to help your customers achieve their desired effect.
Additional Details to Educate and Empower Consumers
4m
In this video, Maureen McNamara explains how to best coach and advise your customers. She provides you with some essential questions to ask your customers in order to properly recommend the best product match. She also provides a short wrap up of the topics covered in the course.
14. History of Cannabis as Medicine
7 Lessons
Lesson contents:
Introduction to History of Cannabis as Medicine
3m
An introduction to the history of cannabis use as a medicine.
A Brief History of Medical Cannabis
17m
In this video, Dr. David Bearman discusses the immediate challenges facing medicinal cannabis. He covers the earliest known timeline for cannabis in China's first known pharmacopeia, ancient uses of cannabis through the 1930s, and the beginning of the cannabis prohibition era.
Prohibition Propaganda
18m
In this video, Dr. David Bearman discusses the history of medical cannabis from the 1930s, starting with Harry Anslinger's demonization of cannabis, racism, prohibitionist propaganda through the Marijuana Tax Act, Controlled Substances Act, and the Compassionate Investigational New Drug (IND) Program.
Cannabis and the Law
5m
In this video, Dr. Bearman provides an overview of the timeline of specific laws and acts that have impacted cannabis laws in the United States.
Modern Medicinal Cannabis
7m
In this video, Dr. Bearman discusses the first modern study on the medicinal value of cannabis, Raphael Mechoulam's characterization of the structure of Delta 9 THC, and the implementation of the Federal Compassionate Access Investigational New Drug Program. He also discusses Marinol (Synthetic THC).
Safety from a Federal Standpoint
6m
In this video, Dr. Bearman discusses cannabis safety from a federal standpoint. The overview of the timeline focuses on multiple international studies on the safety of cannabis as well as the discovery of Nabixamols (Sativex).
States Rights and Cannabis
7m
Dr. Bearman discusses medical professionals' concerns over states rights and cannabis.
15. The Endocannabinoid System
7 Lessons
Lesson contents:
Intro for The Endocannabinoid System
5m
An introduction to the endocannabinoid system.
Brief History
3m
In this video, Dr. Joseph Morgan discusses a short history of cannabis and mainstream medicine, and the double-blind, placebo-controlled crossover.
Safety and Dangers
9m
In this video, Dr. Morgan compares cannabis to other commonly used drugs.
The Endocannabinoid System
25m
In this video, Dr. Morgan discusses ECS key concepts, endocannabinoids, their receptors, precursors, key enzymes and metabolites. He also touches on Endo vs Phytocannabinoids vs synthetics, cannabinoid receptor agonists/antagonists, entourage effects, genetic variants, endocannabinoid deficiency syndromes, and downregulation/tolerance.
ECS Summary
2m
Dr. Morgan explains how the ECS is essential because of its interaction with so many systems in our bodies and why it is important in protection of the human body.
Medical vs Recreational Cannabis
3m
In this video, Dr. Morgan discusses the difference between medicinal cannabis vs recreational use cannabis.
Psychoactivity vs Psychotoxicity
3m
In this video, Dr. Morgan defines and explores psychoactivity vs psychotoxicity.
16. Routes of Administration
6 Lessons
Lesson contents:
Intro to Routes of Administration
1m
An introduction to routes of administration.
Inhaled Cannabis
10m
In this video, Martha Montemayor, CNC, discusses the most common route of administering cannabis by inhaling or smoking. She covers the benefits and disadvantages of this common method of consumption.
Cannabis Consumption Methods
8m
In this video, Ms. Montemayor discusses the additional methods of consuming cannabis: oral absorption, edibles / GI absorption, transdermals, and infused bath products. She also covers the form / method onset duration for each method.
Cannabinoids and Strains
4m
In this video, Martha Montemayor discusses cannabinoids and strains and if strains should be recommended to patients. She also discusses the importance of lab results and terpenes in the medical effect of the plant.
Cannabis Dosing and Titration
4m
In this video, Martha Montemayor recaps the routes of administration, covers starting doses for new cannabis patients and deciphering the proper dose. She also discusses signs of THC overdose and how it is best handled.
Patient Treatment
9m
In this video, Martha Montemayor discusses the four patient treatment plans: Prophylactic helps prevent problem from starting and building up strength; Daily Support; Acute or Episodic Relief; and Relaxation as stress relief is important to recovery.
17. Responsible Use
5 Lessons
Lesson contents:
Are You Over Consuming Cannabis?
7m
In this video segment, Mandee Lee asks the question are you over consuming cannabis? People don't realize that are overdosing is because cannabis is safe and non-toxic. Too much cannabis can dysregulated the endocannabinoid system, which helps fight off the bad stuff. Examples of this would be increased anxiety, extreme sleepiness, less motivation, and risk of dependency. People over consume cannabis because of the enjoyment, delayed effects, social engagement, society, out of habit, and just getting lost.
How to use Cannabis with Intention
7m
In this video segment, Mandee Lee tells how to use cannabis with intention. there are three steps to educate someone on using cannabis, set a clear intent , take immediate aligned action, and trust the plant. All of these steps help educate individuals on how to use cannabis with intention.
How to Hide Your Cannabis Smoke
5m
In this video segment, Mandee gives tips on how to hide your cannabis smoke. Hiding cannabis smoke is much harder than one thinks because the smell will linger and stay on clothing. Here are some of the steps to help with cannabis smoke, don't use odor eliminators, use pipes, be mindful of the smoke, use a "sploofy", but use an ozium air sanitizer.
Respect the Potency of Cannabis
7m
In this video segment, Max Simon covers respecting cannabis potency. Many cannabis consumers are taking larger doses than they should. Cannabis can help open up the mind, and also take away any pain that might plaguing someone. A low dose of cannabis is more effective with pain than higher doses. Micro-dosing is looking for the viable dose that works for an individual's system.
Is Cannabis Safe? What the Research Says
25m
In this video segment, Paul Armentano answers the question if cannabis is safe? And what does the research say? There is a narrative in the United States that there isn't enough science behind cannabis to treat as a medicine.On the site, PubMed. if marijuana is searched over 25,000 scientific articles will pop up. For many patients, medical cannabis is more effective than the average therapeutic drugs. Cannabis poses a low dependence liability, No matter what does is given can't trigger an overdose, there are no listed human deaths.
18. The Cannabis Retail Guide
7 Lessons
Lesson contents:
Intro to The Cannabis Retail Guide
1m
In this video, expert Taylor Padilla introduces herself and provides an overview of her experience in the cannabis industry.
Traditional vs. Cannabis Retail
2m
In this video, Taylor Padilla goes over the age restrictions and ID requirements for buying marijuana in California, as well as the purchase limits for flower and concentrates. She explains the important role budtenders play in helping both recreational users and medical marijuana customers select products. She also discusses the need for good cash management in your dispensary.
Basic Cannabis Retail Operations
1m
In this video, Taylor Padilla gives recommendations to help your dispensary succeed. She covers what to look for in a good cannabis vendor and the importance of taking inventory. She then discusses marketing the dispensary and creating a loyalty program.
Compliance and Locations
2m
In this video, Taylor Padilla goes over compliance requirements, such as track and trace and sales reports. She discusses customer purchase limits, both for recreational and medical customers, and she covers packaging, labeling, and taxes.
How to Set Up Your Retail Space
1m
In this video, Taylor Padilla advises you on what needs to be done to set up a dispensary. These actions include understanding state cannabis laws and state restrictions, checking for cannabis license availability, obtaining a retailer's license, and securing funding.
Budtending Crash Course
3m
This segment is a crash course on what you need to know to be a good budtender. Taylor Padilla discusses the types of cannabis details a budtender should know, such as the effects and benefits of terpenes and individual cannabinoids. Budtenders who understand their products can provide the best customer service for anyone coming into the dispensary.
The Business of Cannabis Retail
50m
This article covers a wide range of topics that are crucial to success in the cannabis retail business. It discusses the impact supply and demand can have on product pricing, the need to have a license and how to stay compliant after you have obtained a license, and the importance of educated budtenders.
19. The Business of Cannabis Distribution
14 Lessons
Lesson contents:
Intro to The Business of Cannabis Distribution
2m
In this video segment, Avis Bulbulyan introduces himself and provides an overview of his credentials in the cannabis industry.
Evolution of the Distribution Sector of the Cannabis Industry
2m
In this video segment, Avis Bulbulyan discusses the history of cannabis distribution. Cannabis Distribution was not a recognized category in California until 2016, which meant sellers had to contact individual cultivators, manufacturers or dispensaries to procure product. Distribution in California now includes aspects of compliance along with support for the supply chain.
Distribution in the Cannabis Supply Chain
8m
In this video segment, Avis Bulbulyan discusses topics you need to consider if you are interested in setting up a distribution company in the cannabis industry. Because of differing state laws, it is important to understand the regulations and compliance standards in the states you want to serve. It is also vital to understand the problems that both cultivators and retailers face in their business segments.
Core Functions of a Distributor and Distribution Business Models
10m
In this video segment, Avis Bulbulyan discusses the core functions of a distributor and different distribution models you can adopt when setting up a new business. Your business model must meet a need, and that need should be identified before procuring a license. Three possible models are fulfillment, platform and logistics. Another model is as an independent third-party distributor, who handles marketing, distributing, compliance, tax collection, and lab testing.
Distribution Services
5m
In this video segment, Avis Bulbulyan discusses distribution services. The more market information a distributor can provide to their cultivators and manufacturers, the more success those customers can achieve, and the more successful the distributor can be. Great distributors provide marketing and branding services, packaging help, and labeling assistance for their cultivators and manufacturers.
Distribution Business Management
23m
In this video segment, Avis Bulbulyan discusses managing a distribution business. He explains ways to source products, through networking, marketplace knowledge, and relationship management. He also covers the importance of employee training, inventory management, logistics management and customer service.
Branding
3m
In this video segment, Avis Bulbulyan discusses the importance of focusing on the supply chain when defining your brand.
Marketing
7m
In this video segment, Avis Bulbulyan shares strategies for marketing your business and services by defining your brand and building a reputation based on relationships. Learn how to use marketing restriction to your advantage as a distributor to grow business.
Working with Brand and Product Partners
5m
In this video segment, Avis Bulbulyan explains how to leverage your data and customer feedback as a service you provide to your brand and product partners to improve their business. Discover that when you provide a service of feedback collection, you become a trusted partner.
Licensing and Permitting Needs
11m
In this video segment, Avis Bulbulyan discusses common pitfalls that can occur when securing licenses and permits. Learn how to navigate markets that do not have specific distribution licenses, total costs for an average distribution applicant, how to leverage land use driven licenses, and advice with states that have legalized cannabis but do not yet have an established industry.
Expansion and Scale Opportunities
11m
In this video segment, Avis Bulbulyan discusses different options for expanding your business. Learn the difference between local and multi-state options as well as differences between the scaling strategies of acquisition and joint venture. Bulbulyan explains the mouse trap theory and factors to be aware of such as out-of-state residency requirements.
Funding Considerations
10m
In this video segment, Avis Bulbulyan helps you define what you are trying to fund by narrowing in on factors such as risk tolerance, size ambitions, distribution geography, and speed of service. Learn to understand the main questions that will be asked of you such as regulatory, real estate needs, and compliance considerations, and your anticipated capital expenses.
Future of Distribution
8m
In this video segment, Avis Bulbulyan discusses how to ensure your company is always in demand by understanding the future developments in interstate commerce allowances, preparing for federal reform, and applying traditional business models to your cannabis company.
The Business of Cannabis Distribution
40m
This article provides guidance on different aspects of becoming a cannabis distributor. It covers licensing, fees, transportation, packaging, and labeling. It also touches on owning the distribution pipeline and real world success.
20. Regulatory Compliance in the Cannabis Industry
18 Lessons
Lesson contents:
Intro to Regulatory Compliance in the Cannabis Industry
1m
This video gives an introduction to Garrett Graff, Esq. and discusses the expert's background and accomplishments
Licensing Application Process
10m
This video helps you determine the corporate formation structure that best suits your business and how that decision can affect the way the company secures funding. Learn the differences between sole proprietor, partnership, and LLC. You will learn important facts about state licensing processes and the requirements for a successful application.
Complying with Licensing Requirements
15m
This video guides you through determining the license process in your jurisdiction. Learn the differences between single, dual, merit-based, and check-the-box licensing models. Better understand how to navigate state residency, citizenship, investment visa, and social equity requirements.
Obtaining Insurance
3m
This video discusses the importance of obtaining insurance for your company, including title, workers' compensation, and product liability.
Determining Appropriate License Type
6m
This video discusses the differences between licenses including retail, medical, cultivation, manufacturing, and testing facilities.
Operating Standards
3m
This video discusses what it looks like to operate a business with regulatory compliance standards to protect quality and safety.
Labeling Requirements
8m
This video discusses outer and inner packaging standards and how to mitigate risk to children.
Advertising Requirements
5m
This video discusses how to determine legal advertising mediums for cannabis and what types of images are prohibited in your ad campaigns.
Safety Requirements
3m
This video discusses the importance of safety not only for customers but employees. Learn what rules are similar to conventional businesses and which are unique to cannabis businesses.
Transportation Requirements
2m
This video discusses what to be aware of when establishing a B2B or B2C transportation system such as vehicle types, security, vehicle operators, and distribution facility requirements.
Sampling and Testing Requirements
4m
This video discusses the requirements for cannabis products to ensure safety and quality through sampling and testing.
Disposal Requirements
3m
This video discusses the best practices to ensure your plant waste is not considered hazardous.
Maintaining Business Records
3m
This video discusses the types of records a business needs to maintain and how "adverse events" are recorded.
Inventory Tracking
2m
This video discusses the importance of seed-to-sale inventory tracking as well as the importance of honoring B2B agreements and understanding the terms of those agreements.
Standard Legal Compliance
3m
This video discusses the importance of maintaining ongoing regulatory compliance and the risks of falling out of compliance.
Industry Employee Qualifications
5m
This video discusses the areas that regulators track when you are hiring an employee, such as age, residency status, ownership status, job role, and ability to pass a background check.
Regulatory Compliance - Conclusion
3m
This video summarizes the Regulatory Compliance in the Cannabis Industry course.
Regulatory Compliance in the Cannabis Industry
55m
This article covers the legal history of marijuana from the 1937 Marihuana Tax Act through California's cannabis legalization in 2012. It discusses the application process for licenses, what is required to maintain a license, and how to ensure the entire supply chain remains compliant. It also discusses point of sale requirements, advertising restrictions, and labeling requirements.
21. Marketing in the Cannabis Industry
20 Lessons
Lesson contents:
Intro to Marketing in the Cannabis Industry
1m
Within this video Jared Mirsky, CEO and Founder of Wick & Mortar, provides an introduction on how to run successful marketing campaigns in the cannabis industry.
The Branding Process: Building an Identity - Creative Brief and Brand Directional Moodboard Process
4m
Within this video, Jared Mirsky describes the importance of the branding process, creative briefs, and directional moodboards. These tools will help new business owners when creating their image and defining company goal.
The Branding Process: Building an Identity - Logo Design
2m
Before designing your logo or selecting a color palette for your business, it’s important to do your research. In this video, Jared Mirsky discusses the importance of building your brand identity and ensuring it stands out from the competition.
The Branding Process: Building an Identity - Naming Process
3m
This video discusses the process of selecting a unique and relevant name for your cannabis business. In addition, Jared Mirsky discusses common mistakes that business owners should watch out for when selecting a name.
The Branding Process: Building an Identity - Brand Strategy
4m
This video discusses brand strategy and how it can reach over multiple platforms. In addition, Jared Mirsky describes every step of the branding process, including developing the brand story, mission statement, and tone of voice.
The Branding Process: Building an Identity - Stationery
2m
This video discusses the concept of stationery, letterheads, templates, business cards, and more. It also discusses how to ensure your networking materials help you stand out from the crowd.
The Branding Process: Building an Identity - Cost
1m
How much does it cost to build a branding strategy? Building a solid brand identity can, unfortunately, cost a lot of time and money.
The Branding Process: Developing Packaging
3m
Developing packaging is an important part of building your company's brand. Within this segment, expert Jared Mirsky discusses packaging for vertically integrated companies, developing a packaging strategy, and creating a brand with longevity.
The Branding Process: Packaging Strategy
3m
This video provides real world examples of packaging strategies and discusses how they can be applied to the cannabis industry.
The Branding Process: Packaging Design and Sourcing
3m
After solidifying your package identity, you’re ready to move on to designing and sourcing your packaging. Within this segment, Jared Mirsky discusses how to source your packaging from local or international companies.
The Branding Process: Building a Website
4m
Within this video, Jared Mirsky provides tips and tricks on building a website for your company. In addition, he discusses the importance of having website assets such as photography, copy, branding materials, and other aspects of visual language.
The Branding Process: Building a Website - Tips and Tricks
2m
This segment provides helpful tips and tricks when designing your company's website. Jared Mirsky also discusses how strains and product types can be organized with user experience in mind.
The Branding Process: Importance of Photography
3m
Within this video, Jared Mirsky discusses the importance of photography and how to tell the visual story of your brand. In addition, he discusses how photography can influence multiple areas of the business such as sales, website, social media, and advertising.
The Branding Process: Creating Marketing Collateral
2m
Within this segment, Jared Mirsky discusses the process of creating marketing collateral for your business. This is a foundational part of building a brand as a whole and will rely heavily on your branding strategy.
Marketing Strategies: Public Relations
5m
Within this video, Jared Mirsky provides advice and recommendations in regards to public relations, working with PR firms, and more. He also discusses how working with a trained PR team can benefit cannabis businesses.
Marketing Strategies: Social Media
9m
Jared Mirsky discusses how cannabis businesses can incorporate social media marketing in their brand strategy. He also discusses how to engage consumers through social platforms.
Marketing Strategies: Digital Marketing
3m
Within this video, Jared Mirsky discusses digital marketing strategies for cannabis brands. A large component of digital marketing strategies is how your company provides value to the consumer.
Marketing Strategies: Experiential Marketing
5m
Within this video, subject expert Jared Mirsky discusses the benefits of experiential marketing within the cannabis industry. He also provides real world examples of how your brand can gain more consumers through experiential marketing.
Marketing Strategies: Cannabis & CBD
3m
In this video, subject expert Jared Mirsky discusses advertising regulations that plague cannabis and CBD products. He provides several real world examples of appropriate cannabis-related ads.
Marketing in the Cannabis Industry
50m
This article discusses how to successfully and legally market products within the cannabis industry. In addition, it discusses value creation, packaging, determining price, and advertising restrictions.
22. Sales in the Cannabis Industry
9 Lessons
Lesson contents:
Intro to Sales in the Cannabis Industry
1m
In this video segment, Bethany Stiles gives an introduction to sales in the cannabis industry. Bethany has worked for years in the cannabis industry building brands. She currently works for Stiles Consulting and CannaBrands.
Know Your Target Sales Market
3m
In this video segment, Bethany Stiles tells you how to know your target sales market, which is the group of people that will buy what you are selling. It is vital to understand your target market. The key areas to dive into include geographic location and consumer demographics. Always remember not to waste time on consumers not likely to purchase.
How to Get to the Buyer or Clientele
3m
In this video segment, Bethany Stiles explains how to get buyers or clientele. When attempting to get a buyer, getting in front of the right person could be complicated. There are also steps to improve efficiency to find buyers: look up all employees on social media, business titles are not always a good depiction of an individual's role, and build a relationship with all the frontline employees at the company. To succeed in sales, you always must expand your network.
Product and Industry Knowledge
3m
In this video segment, Bethany Stiles covers product and industry knowledge for cannabis sales. If selling a product or solution, you must know how the product works, understand the marketing plan, and have a grasp of the goals/visions of the founders of the company. For cannabis products the following should be known: where the cannabis is grown, the cultivation method, and the manufacturing process.
Onboarding an Account
2m
In this video segment, Bethany Stiles breaks down onboarding a sales account. To properly activate an account do the following: have the mindset of a partner, make sure all employees are trained if your company is selling cannabis, make sure there is training for selling a service or solution.
Sales: Tips and Tricks
2m
In this video segment, Bethany Stiles gives some sales tips and tricks for success. Always remember to follow up with clients. Make sure to be adaptable. Don't get discouraged, be persistent, and get creative. Be confident in yourself, not arrogant, and know what you are talking about.
Best Communication Practices
3m
In this video segment, Bethany Stiles touches on best communication practices. Lean language is important internally and externally: get straight to the point. In order to have effective communication, build a relationship with your clients and create a human side. Communication inside your marketing department is vital.
Why Cannabis Sales are Different Than Other Industries
4m
In this video segment, Bethany Stiles talks about why cannabis sales are different from other industries. Cannabis selling is very labor intensive, not your typical '9 to 5' job. There is no lead list in the cannabis industry and sales prospects are constantly changing.
Sales in the Cannabis Industry
40m
This article explains what it takes to be a salesperson in the cannabis industry. You must understand what you are selling and be able to speak knowledgably about the business's product lines. The article also talks about sales tools, and cannabis products and branding.
23. Human Resources and the Cannabis Workforce
19 Lessons
Lesson contents:
Intro to Human Resources and the Cannabis Workforce
1m
This video introduces the course's expert, Keegan Peterson, and discusses the his company, Wurk.
Introduction to Human Resources
1m
In this video, you will learn the importance of hiring a good workforce and creating the human resources function at your company.
Building your Hiring Brand
3m
In this video, you will learn the importance of understanding your company's values and characteristics before hiring new employees. You want to ensure the people you hire are in alignment with what is important to the company.
Define the Role and Figure Out Who You Need to Hire
3m
In this video, you will learn how to determine the specific skillsets needed for each role. Think about your customer and build the role around the customer's needs, whether that customer is internal or external to your organization.
Once You’ve Landed a Pool of Candidates to Interview
1m
In this video, you will learn how to build a process that provides a positive experience for the candidates who are interviewing, as well as ensure your company can determine if the candidates are a good fit for the organization.
Following the Interview Process
2m
In this video, you will learn how to evaluate the candidates your team interviewed. It is important that your team works in a collaborative way to determine which candidates are good fits for the organization. It is also important to communicate with the candidates as the process moves along.
Following the Importance of Onboarding
1m
In this video, you will learn how to build a strong onboarding process that quickly brings your new hires up to speed.
Accessing the Most Skillful Talent
2m
In this video, you will learn the importance of, and tips on, creating a culture of diversity and inclusion.
Create Events to Celebrate Inclusivity
1m
In this video, you will learn ways to celebrate inclusivity, such as highlighting a team's problem-solving initiative or bringing a team member's idea to the leadership team.
How to Keep Great Talent
1m
In this video, you will learn about the importance of creating a positive culture to reduce staff turnover and keep employees engaged.
Provide Meaningful Work for Your Team
1m
In this video, you will learn the importance of providing employee career paths and offering ways for employees to advance.
Ensuring Training & Professional Development Plans are In Place
1m
In this video, you will learn the importance of establishing a training and professional development plan for all team members, and ensuring compliance training is a priority. You also may want to include social awareness and relationship management training.
Provide a Platform for Feedback
1m
In this video, you will learn how to build a platform to provide and receive employee feedback. You will also learn how to split roles into levels, creating an atmosphere for career path growth.
Ensuring Workplace Compliance
3m
In this video, you will learn why workforce compliance is necessary for not only the employee and customer's safety, but to comply with state regulations.
Best HR Compliance Practices
1m
In this video, you will learn learn about HR compliance best practices and the importance of an employee handbook. You want to have clearly defined policies that are regularly communicated to your staff.
Employee Exit and Offboarding Plan Prepared
1m
In this video, you will learn what should be included in your offboarding process.
The Future of Cannabis
1m
In this video, you will learn that new hires should go through certification programs and training programs so they have the skills needed for the job. You will also learn about AI recruiting methods.
The Future of Cannabis HR
1m
In this video, you will learn about the trend of using data to make better hiring decisions and the move toward more banking access for cannabis-centric companies. This video also provides a brief wrap up of the HR course.
Human Resources in the Cannabis Workforce
50m
This article discusses the role a human resources department plays within a cannabis company. It covers creating an attractive brand in order to recruit talented personnel; ensuring employees and the company are following state and federal regulations; and working to provide an environment that decreases the high turnover rates within the industry.
24. Accounting Principles in the Cannabis Industry
10 Lessons
Lesson contents:
Intro to Accounting Principles in the Cannabis Industry
1m
This video introduces expert Simone Cimiluca-Radzins, a CPA, and discusses her background and accomplishments.
The Basics
6m
In this video, Simone Cimiluca-Radzins lays the groundwork for how to become one of the 20 percent of businesses that succeeds in their first five years. She stresses that accounting is a fiduciary duty not only to the state, but to your cannabis regulatory body, local licensing, and even to yourself.
The Cannabis Industry from a CPA's Standpoint
4m
Simone Cimiluca-Radzins talks about the risks for CPAs who are considering working in the cannabis industry and the rewards that come with that decision. The cannabis industry is still illegal at the federal level but is an exciting arena because it is brand new.
This Thing Called 280E
8m
This video defines Section 280E of the Internal Revenue Code, which forbids businesses from deducting otherwise ordinary business expenses from gross income associated with the “trafficking” of Schedule I or II substances, as defined by the Controlled Substances Act. Simone Cimiluca-Radzins also discusses a court case that followed 280E's creation and how that case allows cannabis businesses to deduct Cost of Goods Sold.
280E: Knowing Inventory is Required
9m
This video defines inventory for different segments of the supply chain, from cultivator to manufacturer to retailer. Simone Cimiluca-Radzins then explains how a CPA can help businesses in the cannabis supply chain determine what can be written off on taxes using inventory measures and cost of good sold.
Cash Flow Management
12m
This video provides tactics to become confident and in control when running your all-cash operation. Learn about setting a budget, best accounting practices, and securing your cash function.
Budgeting
7m
In this video, Simone Cimiluca-Radzins guides you through the creation of a first-year budget plan. Learn how to set realistic goals for sales, operating expenses, and compensation to ensure you have a long enough runway while growing the business.
Teaching Point - Cash Flow Forecasting
3m
This video discusses the three factors crucial to properly forecasting your cash flow: choosing the most appropriate accounting system, focusing on internal controls, and setting realistic KPIs.
The Future of Accounting in the Cannabis Industry
1m
Simone Cimiluca-Radzins predicts future changes in banking, insurance, and tax laws and how they will affect the cannabis-centric accounting industry.
Accounting Principles in the Cannabis Industry
50m
This article covers accounting principles in the cannabis industry. It explains Section 280E of the Internal Revenue Code, which restricts what can be deducted on a cannabis company's federal taxes. The article also covers options to secure funding, cash flow management, and budgeting.

What will be covered

Download our brochure for more details

Download

Complete the program 100% online

Contact our Business Solutions team for more details

Get Started Now

Who can benefit from taking this program?

Job Seekers

Stand out from other applicants and ease your transition into a new role (or the industry).

Industry Professionals

Reinforce your cannabis knowledge and develop expertise that will allow you to better serve your customers.

Retail Employees

Avoid costly compliance mistakes while providing a higher level of customer service.

Meet your instructors - industry experts

Jaene Leonard: Cannabis Consultant & Educator
Rachael Speegle, RN: CEO, The Verdes Foundation
Shelly McKay: Co-Founder and Health & Wellness Advisor, Kannabis Works
Gregory L. Smith MD, MPH: Medical Cannabis For Clinicians
Jordan Tishler, MD: CEO, inhaleMD.com/ President, Association of Cannabis Specialists
Ian Stewart, Esq: Chair of Wilson Elser Cannabis Law Practice
Taylor Padilla: General Manager of Retail Operations
Simone Cimiluca-Radzins: CEO of Kalogia
Shane Terry: CEO and Co-founder of TapRoot Holdings Inc
Kevin Jodrey: Owner of Wonderland Nursery
Keegan Peterson: Founder Wurk
Josh Wurzer: President and Co-Founder of SC Laboratories
Jay Czarkowski: Founding Partner at Canna Advisors
Jared Mirsky: Founder of Wick & Mortar
Bethany Stiles: Founder of Stiles Consulting
Avis Bulbulyan: CEO, SIVA Enterprises
Ari Sherman: Co Founder of Evo Hemp
Al Foreman: Co-founder of Tuatara
Adam Foster, Esq: Business Lawyer
Green Flower: Industry Expert

“

Green Flower is a wonderful tool that has helped us gain a much deeper understanding of the history, science, and benefits of cannabis as a medicine. Highly recommended for both individuals and teams looking for the highest quality cannabis education and training!"

“

Gregg Steinberg, CEO, Growcentia

“

Green Flower produces the highest quality cannabis content in the industry.

“

Steve DeAngelo, Founder, Harborside

“

The perfect way to learn the most important aspects about cannabis straight from the world's top experts.

“

Boris Shcharansky, COO, Papa & Barkley.